In this podcast episode, Mike Mills, host of the Texas Real Estate and Mortgage Podcast, interviews Ben Treadway, the head of sales for Social Coach, a social media management company for real estate and mortgage professionals. They discuss the importance of video marketing in the real estate industry and how it can help individuals build their personal brand. They talk about the impact of platforms like TikTok on reaching younger homebuyers, the subconscious influence of social media algorithms, the benefits of consistency in posting, and the significance of showcasing the community and building personal connections in real estate. They also highlight the importance of online presence and social media validation for businesses and discuss the services provided by Social Coach. Overall, they emphasize the necessity of video marketing and offer guidance and support for those looking to get started.
Mike Mills
Ben Treadway
Texas Real Estate and Mortgage Podcast
Social Coach
social media management
real estate industry
mortgage professionals
video marketing
personal brand
online presence
social media platforms
TikTok
younger homebuyers
video content
target audience
short-form content
algorithms
consistency
posting schedule
attention spans
optimal video length
mortgages
Instagram
Facebook
LinkedIn
Twitter
video marketing for beginners
engagement
community showcase
authenticity
trust building
online validation
research
wider audience
leads
outsourcing
video production
video editing
tailored content
getting started with video marketing
support and guidance
feedback loop
staying in front of the target audience
social media ease
Social Coach services and pricing
