In this episode, Mike Mills and Ben Treadway discuss the importance of posting personal content and showcasing the community in real estate marketing. They highlight how successful loan officers and realtors are using videos to showcase their personal lives and the attractions of the area they are selling homes in. They give examples of effective content strategies, such as creating videos of local restaurants and attractions instead of just focusing on the home itself. They also emphasize the effectiveness of drone flyovers and walkthroughs for high-end properties. Mike and Ben encourage real estate professionals to create videos that highlight both the home and the community to attract potential buyers.
Loan officer, real estate professional, personal content, showcasing the community, real estate marketing, successful loan officers, successful realtors, posting videos, personal lives, children's basketball tournaments, highlighting attractions, highlighting amenities, selling homes, expert of the community, local area, potential buyers, features of the home, content strategies, realtor in Gilbert, Arizona, showcasing restaurants, showcasing attractions, drone flyovers, walkthroughs of homes, million-dollar properties, lower-priced homes, imperfections, highlighting the community, parks, schools, attracting families, personal experience, nearby park, showing the area, short videos, overall lifestyle, features of the property
