What if you could spend less time on back-office work and more time building client relationships? Chris Heller, CEO of OJO and Movoto, discusses how real estate tech is transforming the industry. Join us to explore how technology can make your realtor tasks more efficient and effective.
Real Estate Tech is at the forefront of this enlightening episode with Chris Heller, CEO of OJO and Movoto. Discover how Lever by Movoto is transforming the daily operations of real estate agents, making their jobs more efficient and effective. We delve into the specifics of leveraging technology for marketing, lead generation, and transaction management. Chris shares invaluable insights on how to maintain a personal touch while utilizing advanced tools. Learn about the integration of AI in real estate, the importance of database management, and how to keep up with industry changes. Tune in to get answers to your pressing questions about modern real estate practices and gain practical tips to enhance your business.
Key Takeaway 1: Lever by Movoto Streamlines Realtor Tasks
Lever by Movoto is a revolutionary platform designed to make real estate professionals' lives easier. By automating routine tasks such as marketing, lead generation, and transaction management, it allows agents to focus more on building relationships with clients. This tool is a game-changer for those looking to boost their efficiency and effectiveness in the real estate industry.
Key Takeaway 2: The Importance of CRM Systems
Effective database management is crucial for any real estate business. Chris Heller emphasizes the role of CRM systems in organizing and maintaining client information, which is vital for marketing and follow-ups. A well-maintained CRM can significantly enhance an agent’s productivity by ensuring no potential leads or opportunities are missed.
Key Takeaway 3: Integrating AI in Real Estate
Artificial Intelligence (AI) is becoming increasingly important in real estate innovation. Chris discusses how AI can assist in analyzing documents, automating responses, and even providing real-time advice to clients. This integration helps agents provide better service while saving time and reducing the likelihood of human error.
Key Takeaway 4: Balancing Technology and Personal Touch
While technology is essential, maintaining a personal touch remains crucial in real estate. Chris Heller advises agents to use technology to handle administrative tasks, allowing them more time to engage personally with clients. This balance ensures that clients receive personalized service, which is key to building trust and long-term relationships.
TIME-STAMPED SUMMARY
0:31 - 3:00: Chris Heller’s Background
Chris shares his journey and how he became CEO of OJO and Movoto.
Discussion about the founding of OJO in Austin, Texas, and its growth amidst the city’s tech boom.
7:01 - 10:30: Introduction to Lever by Movoto
Chris explains the main features of Lever by Movoto and how it simplifies the workload for real estate agents.
Overview of how Lever helps with marketing, lead generation, database management, and transaction management.
10:31 - 14:00: Importance of CRM Systems
Detailed discussion on the role of CRM systems in organizing client information and enhancing productivity.
Chris emphasizes the need for effective database management and how it impacts an agent’s success.
14:01 - 18:00: AI and Automation in Real Estate
Chris talks about the integration of AI in real estate, including its applications and benefits.
Examples of how AI can streamline processes, enhance service delivery, and provide real-time assistance.
21:31 - 25:00: Adapting to Industry Changes
Chris highlights the need for real estate agents to adapt to technological advancements and industry changes.
The benefits of staying updated with the latest tools and trends in real estate to remain competitive.
29:01 - 33:00: Future of Real Estate Innovation
Chris shares his vision for the future of real estate and the role of innovation.
Predictions on upcoming trends and technologies that will shape the real estate industry.
33:01 - 38:00: Practical Advice for Realtors
Chris provides practical tips for realtors looking to leverage technology to improve their business.
Importance of continuous learning, adaptation, and utilizing technology to streamline tasks.
38:01 - 43:00: Insights into Movoto and Lever Integration
Chris delves deeper into how Movoto and Lever integrate to provide a seamless experience for agents and clients.
The role of top teams and individual agents in utilizing these platforms effectively.
50:01 - 55:00: Addressing Industry Challenges and Changes
Chris talks about the broader challenges in the real estate industry and how agents can navigate these changes.
Importance of providing value and maintaining professionalism in a tech-driven market.
