Hey friends! I'm back with an energizing chat about taking your real estate business to new heights. After surviving the chaos of recent years, 2023 is the time to ramp things up. My guest today is Norman Kinsey, a real estate marketing expert who's helped over 6000 agents grow their businesses. With high energy and motivating advice, he shares his blueprint for setting yourself apart from the competition. We cover everything from defining your ideal client avatar to leveraging social media and designing automated funnels. Norman explains crucial mindset shifts and practical steps to implement systems that convert leads on autopilot. The key is focusing your efforts on specific niches and providing massive value to attract your ideal raving fans. It's about showing up consistently online and in your community to build trust and authority. I know at times it can feel overwhelming to keep up with the rapid changes in real estate. But with the right roadmap, you can future-proof your business while doing what you love. Let Norman inspire you to take things to the next level! Drop a comment to share your biggest takeaway. And don't forget to hit subscribe for more motivational guests in the weeks ahead. Now let's get fired up to make this year one for the record books!
The key moments in this episode are:
00:00:12 - Surviving the Real Estate Apocalypse of 2020
00:01:01 - Standing Out in a Competitive Market
00:02:22 - Finding Inspiration and Purpose
00:06:20 - The Genesis of Liftoff Agent
00:11:33 - Adapting to the Changing Real Estate Landscape
00:11:53 - Challenges of Realtors in the Digital Age
00:12:39 - Filling Gaps in Realtor Marketing
00:13:41 - Maximizing YouTube Presence
00:15:24 - Importance of Avatar in Real Estate
00:20:19 - Leveraging AI for Content Creation
00:23:44 - Leveraging Social Media for Real Estate Marketing
00:24:13 - The Roadmap to Success
00:25:22 - Scaling Your Real Estate Business
00:28:36 - The Significance of Third-Party Validation
00:32:18 - Building Efficient Processes in Real Estate
00:34:59 - Setting Business Goals and Examples of Success
00:35:49 - Importance of Online Presence
00:36:38 - Leveraging Website as a Key Performance Indicator
00:38:49 - Client Relationships and Personal Development
00:43:01 - Leveraging Social Media and Technology Tools
00:47:11 - The Power of Video Messages
00:48:21 - Leveraging Instagram for Engagement
00:51:36 - Curating Your Social Media Feed
00:54:16 - Using Tools to Enhance Your Career
00:56:42 - Aligning Actions with Goals
00:58:37 - Importance of Engaging Audience
00:59:21 - Maintaining Positive Energy
00:59:39 - Self-Creation of Success
01:00:05 - Inspirational Influence
01:00:58 - Closing Remarks
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The resources mentioned in this episode are:
Utilize Calendly.com to schedule and manage appointments efficiently. This tool can help streamline your calendar and improve time management.
Leverage Google Calendar to organize your schedule and block time for specific tasks. This can help you stay focused and accomplish your goals effectively.
Engage with local businesses and community members on Instagram by following and interacting with their accounts. This can help you build relationships and expand your network within your area.
Use Instagram and YouTube to create and share content related to your area, providing valuable information for potential clients. This can help you passively prospect and market yourself to a targeted audience.
Consider using InShot and Captions app for video editing and content creation. These tools can help you enhance the quality of your social media content and engage your audience effectively.
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