In this clip from the The Texas Real Estate and Finance podcast! Mike Mills sits down with Realtor Amanda Ryan, based in the Dallas-Fort Worth area. If you're interested in hearing the full conversation, be sure to check out the complete episode on YouTube.
During the interview, Amanda shared her successful strategy for generating leads from social media. With an average of two leads per week, they've found great success, with many of these leads coming from agent referrals. How do they do it? By positioning themselves as an expert in the area through the content they create.
But that's not all - our guest also reveals their organic lead-generation tactics. By strategically tagging local businesses and locations in their posts, they aim to stay relevant and appear at the top of local search results. It's all about building trust and credibility with both agents and local residents, which ultimately leads to more leads for their real estate business.
If you're curious to learn more about their social media lead generation strategies and want to gain valuable insights, make sure to watch the full episode on YouTube. Don't miss out on this opportunity to enhance your real estate and finance knowledge!
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- Amanda receives two leads a week from social media
- A significant portion of leads come from agent referrals
- Content positioning Amanda Ryan as an expert in the Dallas-Fort Worth area
- Other agents recognize Amanda's knowledge and trustworthiness, leading to referrals
- Some agents may only have other agents following them on social media
- Amanda generates leads organically through content
- Effort to be as local as possible by tagging local businesses and locations
- The goal is to show up in search results for local information
- Building trust and credibility through content
- Targeting both agents and local residents to generate leads
Mike Mills (00:00:00) - You feel like you have a pretty good idea the amount of and I know it's hard to quantify because people come from all kinds of places when you're doing business with them. But do you have a pretty good grasp on how many people you think, say, on a monthly basis that you get just specifically from social media, that we typically.
Amanda Ryan (00:00:15) - Get two leads a week? The way that that works is a lot of it is agent referrals. So I'm putting content out there from other states. Yes, putting content out there. And other agents are like, okay, wow. She is the Dallas-Fort Worth expert. She knows what she's talking about. And so I gained that know like and trust factor from them and they're following me. I have agents all the time that are like, Yeah, I put out content, but it's only agents that follow me and that's okay. Yeah, it's good. It's a huge opportunity for future referrals. Yeah. Typically we get on average two leads a week and that's agent referrals.
Amanda Ryan (00:00:49) - And then organically when I'm posting content, I'm always posting either a local business or I'm just tagging Arlington. I'm putting Arlington as the location or, you know, tagging. You're trying to be as.
Mike Mills (00:01:02) - Local as possible.
Amanda Ryan (00:01:03) - Yeah, putting on hashtags or tagging like a local business in Mansfield or Arlington. You know, just because I want to be able to show up in those search areas. If you notice when you go to searching on Instagram, you can put hashtag Arlington, Texas, and the top posts with that hashtag are going to show up. The goal is always to stay relevant and stay to the top of the searches for any of those local searches. Again, the point isn't to go viral, right? I don't care that all of these people from Canada are liking my stuff because didn't really help you a lot. I mean, that's great if they have an intention to move to Texas, but chances are that they don't. Yes. So when I'm, you know, really speaking to the local community here, tagging those businesses, tagging the locations, checking in areas, you know, I know that anybody that's watching that content or that's liking that content, most likely they're going to be local and they're going to reach out to me for their next real estate need.
