Unlocking the Potential of Video Marketing: How SocialCoach Can Help Realtors and Loan Officers Stand Out

Mike Mills (00:00:13) - Boom. How do you do, everybody? Mike Mills with Mike Mills, more mortgage and finance here. This is the Texas Real Estate and podcast. This is episode number 54. So really making our way down here. But today we are going to be talking, as I have on my shirt, a little video today. This is the old school video. We're going to new school video and especially in our real estate market and the you know, the kind of the lull we're going through at this time. Everybody's looking for new ways to innovate their business, how to grow your business, how to reach more people, how to get in front of more eyeballs. And if you don't know that video is the route to go at this point, then you probably haven't been paying attention. But just to reiterate that point and kind of give you some idea on what the best route to use and what platforms you use and how to structure your videos, I brought in Ben Treadway. So welcome in, Ben.

Mike Mills (00:01:04) - How are you doing today?

Ben Treadway (00:01:05) - I'm great. How's it going? Mike? Thanks for having me on.

Mike Mills (00:01:08) - So Ben is the head of sales for Social Coach, and so I don't tear it all up and butcher what you've already told me before we got on here, Why don't you explain to everybody what social coach is, what you guys do specifically? So we kind of have a little bit idea of what we're going to be chatting about and then we'll just kind of move from there.

Ben Treadway (00:01:27) - Yeah, So thanks for having me on once again, Social Coach is a social media management for, for companies that want to help their loan officers or their realtors have a strong social media presence online. We help to automate social media. So if you have older realtors that aren't posting all the all that often and you want to have a company presence online, you can do it through the fingers of your organization. So working through the individuals, posting good educational content, posting company content, trying to help them out so we can help automate their.

Ben Treadway (00:02:02) - We also really want to help loan officers, really want to help realtors. We work a lot with only in the real estate industry. So like realtors and loan officers. So that's all I'm talking about. We help them to build video. We help them to build custom content. Really, the goal is to increase social media presence, whether that be through video, whether that be through static images. Really, it's how do we embrace social media for the tool that it is and and engage with the folks that are on my page right now and how do I grow my audience to really have a strong business online?

Mike Mills (00:02:40) - And it's very you guys are very niche, so you are working in one particular market or area. You know, you real estate and our world is pretty much all you're doing and that's where you guys kind of live and breathe, right?

Ben Treadway (00:02:52) - Yeah, we don't we don't really dabble with other like other companies, other other industries. We are solely focused and have been our entire careers. The whole company has been in the mortgage and and real estate industry our entire lives or my my young career and and some of the older careers.

Ben Treadway (00:03:13) - We only work with realtor real estate companies and mortgage companies with social media.

Mike Mills (00:03:19) - And you guys especially focus on the individuals, like you said, because you said this for a long time. In our business, whenever we talk internally within our company about what the best route to go on advertising and promotion and and, you know, it's funny and I think it's I don't think it's germane to our industry, but I do think because of real estate being such a personal transaction that, you know, instead of like my company is very mortgage Eustis mortgages our parent company and but our focus when we try to promote, you know, or drive marketing within our company is very much geared towards the the individual loan officer because if someone is going to get a loan, they're not getting a loan from Eustis or Verdi Mortgage. They're getting a loan from Mike Mills, you know what I mean? And same thing in real estate, I think, with realtors. You know, the the Keller Williams and the Remax and the Century 21 of the world like these these big box brokerages, it's not that it's bad to be a part of this because it absolutely is.

Mike Mills (00:04:16) - They have great training. They have all all kinds of perks and stuff that come along with it. But typically, if I'm a if I'm a buyer of a home, I'm generally reaching out to somebody via a warm lead from a friend or somebody else. It's not I'm not calling Century 21 to get a realtor, you know, in most cases. I mean, it happens, of course, but it's just not not typical because it's very it's a personal transaction. You want one on one relationships, and that's how it grows.

Ben Treadway (00:04:41) - Yeah. I mean, I recently bought a home in February and for me, I didn't even like I called. I had a realtor friend. He was a friend of mine. Yeah. I used him as my realtor and I knew his group was the Sonoran Provision Group or something like that. I didn't realize he was actually part of a larger real estate company, like a Century 21 until like two two months after the fact. I got a I got an email from his company and underneath it said, like Century 21 or something like that.

Ben Treadway (00:05:16) - So like I, I did not call up Century 20. I need a realtor. Like it's a completely opposite kind of transaction because when you need a plumber to come out, you call the plumbing company. They send out a plumber. You don't have a plumber, buddy, right?

Mike Mills (00:05:32) - Need some people? Well, special, do you? But. But, yes. No, I know the general consumer. Unless you know somebody that's a plumber they're calling Roto-Rooter. Who? Yeah.

Ben Treadway (00:05:41) - Yeah. And so, like, my loan officer, the one that I used, came as a referral from my realtor. Right. They said, hey, like, I work with this guy and, you know, Orion Ryan Finance or something like that. I don't even know his company name. Like that's how little I dealt with the company. I knew his name.

Mike Mills (00:06:03) - Not the company.

Ben Treadway (00:06:03) - Right? Yeah. Yeah. So like, it was Brian Polsky over at Orion something, right. And so like for me, I dealt and this is how it is for every home buyer you deal with the person, you don't deal with the company and the majority of the time you're not even looking at the marketing of the company either, Right? It's not like I saw I didn't see a commercial for I mean, let's be honest, no one looks at a commercial for for rocket mortgage and says, all right, time to go to rocket mortgage and get a loan.

Ben Treadway (00:06:33) - They start to search online. Yep. Hey, I need like loan officer near me mortgage questions or how do I buy a home and all these everyone is going to pop up online and more and more the younger and younger the home buyers get. You know, we call right now millennials are the home buyers. Gen Z are right behind. They're starting on social media. They're starting with TikTok. How do I buy.

Mike Mills (00:07:01) - Say they're not even starting with Google. They don't even go to Google?

Ben Treadway (00:07:03) - No, because don't know.

Mike Mills (00:07:04) - What Google is.

Ben Treadway (00:07:05) - Because as we're about to talk about, video is the best and fastest way to get a message across. And so if I'm trying to learn about buying a home, I'd rather watch a 45 second video on like top three things to know before you start buying a home. And that's how I'm going to really, like, learn how to buy a home. Now, I'm fortunate enough to work in the industry. I know I have my connections so I didn't have to go to TikTok, but I still did.

Ben Treadway (00:07:36) - My wife, my wife is on TikTok all day. Really? All day. She's on TikTok, man, I every night. So I look at TikTok at night. Yep, Right. And every night I have 17 messages and it's all from my wife. And it's all videos that she liked. And she's like, We should do this. We should do that. You got to see that. And it's just like crazy. And I'm like, You know what? If you're not if you're trying to get a younger homebuyer, if you're trying to talk with people that are buying homes that are I mean, the average age right now, I think is 35 home buyers. They're all on social media. Yes.

Mike Mills (00:08:13) - Yeah, that's where they.

Ben Treadway (00:08:14) - That's where they get them as videos.

Mike Mills (00:08:16) - Yeah. Well, and that's the thing too. And I don't, you know, there's this, um, whether you want to call it a funnel or however you want to phrase this, but somebody, you know, let's say 40 and under.

Mike Mills (00:08:27) - Okay. Because I mean, like I was telling you earlier, I don't spend a ton of time on social media as far as like interacting unless it's for a purpose. Except I use Twitter, but I do use TikTok because I found myself gravitating more and more to TikTok when I'm looking for something specific because people make so many, you know, you can you can fly through a few videos real quick as opposed to going to a Google search and having to click on an article. Now, it is changing a little bit because now with with the advent of AI, a lot of these search engines, if you type in a particular question, the very first pop up will be an answer to your question specifically, you know what I mean? And then there'll be links below it. So it's it's changing a little bit, but for the most part, I can scroll through 15 or 20 videos on TikTok. And then what happens is if I'm looking for something in particular, like let's say for example, I don't have a garden, but I'm fascinated by gardening.

Mike Mills (00:09:21) - I want to know how to grow tomatoes because it's like one day, one day I'm going to start gardening, right? And and so like, I go through that stuff. Well, if I really if I find a 32nd or two minute video on tomato plants, let's say. Right. Well, at that point, if there's something in that that I was like, Oh, I didn't know that. Well, now I may go to YouTube from that video and say, Now I'll type that search into YouTube because now I'm ready to take on the 3 or 4 minute video or five minute video or seven minute video versus the 32nd, 45 second is like a little taste of the information I'm looking for. But isn't it enough depth to really cover it? And in some cases, you can still stay on TikTok and you can just look up that one thing and then there'll be, you know, 50 videos on that. It's just amazing. It's like you come up with any topic and you can search it and it's on TikTok.

Mike Mills (00:10:07) - I don't know that you could miss things for some reason.

Ben Treadway (00:10:10) - I'll take it one step further when I scroll through TikTok at night, when I'm when I get finished with all the comments and all the the messages my wife has sent me, I start to go on my for you page and what I do, and I know it's the same for my brothers, it's the same for my friends is I scroll through and I don't I'm not looking for anything specifically. You just watching the videos. Once I see something I enjoy rather than searching that thing, I actually look at the person. Yes, I click on their profile and I see the rest of the content that they put out, right? Because for me, I would rather follow someone who puts out good content. Yes. Then follow the topic of their content. Right. Because I'm big into hunting, I'm big into sports, I'm big into golfing. Right. And so for me, my Instagram and my TikTok, like all the people I'm following, have something to do with hunting.

Ben Treadway (00:11:08) - Now they're putting out other content as well, right. And I like that content as well. It's like, Oh, I didn't realize that. I really like how to drop pavers down and landscaped my yard. Yeah, but because I'm following a guy who's a golfer and he posts good golfing content and then he was talking about like how to like, do his yard with pavers and add a putting green in the backyard. Now it's like I'm going to add a putting green in my backyard. And and that's not a joke. I'm actually adding a putting green in my backyard. We're we're doing it. We're doing it this summer. So like, that's one of those things that it stemmed from a video that I saw on social media, not even about redoing his backyard, but about I think he had like a par four hole in one, which is crazy. Right. And and like the reaction video of that. And then it just like led six months later he's he's talking about adding a pedigree his backyard and I'm like, oh I'm going to do that too.

Mike Mills (00:12:03) - Well and the thing about TikTok, too, is the or even now I mean, you could say Instagram reels, you could say Facebook reels, you could even say YouTube shorts because it's all this short form content that really is the it's kind of like the browsing of the world, right? That's how you browse these days. They just show up saying, Oh, this is, you know, funny. And sometimes if you're looking for something specific, it'll be there. But what happens subconsciously, I think is bringing it back to real estate is that if I'm in if I'm in the market to buy a house, right, If I'm thinking about it, if I've considered it at any point in the last week, month, day, whatever, then if I'm on social media and I'm flipping through shorts and reels and tiktoks and something about properties comes up, you know, interest rates, mortgages, real estate, neighborhoods, whatever, odds are I'm going to stop on that video and I'm going to watch it for a second.

Mike Mills (00:12:52) - Right? I'm going to look at it. Well, you know, because they're so intrusive in our life, they know you know, the algorithm knows you've stopped. You've watched that video for longer than the average person. So you must be interested in that topic. So they're out of the next 20 or 30 videos. You see, I promise you, half of them are going to be related to. Real estate, mortgages, whatever it is that you, is on your mind. So it's almost like that seed is there and it's been planted, but now it's starting to grow because you're getting more and more information about a topic that you were interested in, but you weren't necessarily searching for it just because it pulls from so many other things, too. If you if you've been on Zillow in the last two months, I promise you you're going to get stuff related to real estate and mortgages on your social feeds. And so that's why, you know, anybody that doesn't understand it and I said it in the very beginning about if you don't understand the importance of video at this point, if we're this far in the game and you're, you know, you're like, it's waste of time.

Mike Mills (00:13:52) - It's like, I don't know what it takes to to help you understand the importance of it. It's just something that it because and we said this in the beginning because our our industry or my industry and mortgages and real estate right now at least is on you know kind of leans toward the older age as far as like the professionals involved in the business. It seems like the adoption rate has been so much slower than what you see in other industries. And I guess that's the only reason why I can think of, I think.

Ben Treadway (00:14:23) - I want to give them the benefit of the doubt because I work with older realtors and older loan officers and they want to do video. Yeah, they do. Yeah. The problem is the barrier to entry is so low. Um, they feel like they're not doing enough. Right? Right. You can pick up your phone, record a video, talking about whatever, and post it within 30s. Yes. Okay. Here's the issue. You have a lot of the younger crew my age, 30, right.

Ben Treadway (00:14:57) - Loan officers, real estate agents that are coming in. And they have such high quality videos. Yes. That the older loan officers, the older realtors are like, I can't create a video that looks like that. Right. And so they record a video, they watch it back and they're like, I don't like what I look like. I don't like what I sound like, and I don't have all the the fun gifs and the captions and the audio and everything. And so I'm not even going to post it because it's not worth anyone else's time. Well, the problem with that is it is worth their time. Sure. Because I would rather listen. It's funny, I had a had a big problem with like a leak in my backyard just this past week. And for me, I looked for the plumber that had the most experience, not the plumber, with the best looking video. Yes. And so realtors that have been in the game for 30 years have more experience, more knowledge can help me more than the one that has a really cool video.

Ben Treadway (00:16:04) - Now, all you have to do is talk about what you know. Yeah. And post it so that people can see it. If you never post it, they'll never know that you have more knowledge, more know how you've been in every single situation you could possibly think of. Right? You've worked with buyers that don't have any money. You've had work with buyers that have all the money. Right? And I won't know that unless I see it on a video or if I see it on on social media. And so for the realtors that are afraid to post or the realtors that are like, I've been in the game for 30 years, I don't need video, you know, you might not need video. Your buyers need to see you on video so that they know who to go to.

Mike Mills (00:16:49) - Yeah, Well, and I think the hard part is, is it's a it's a matter of perspective in that regard because. That even the young people, the the 30 year olds, 25 year olds, whatever, Right.

Mike Mills (00:17:00) - If you had the ability in some cases you do, but a lot of cases you don't because people are getting smarter these days, deleting stuff, whatever. But if you were to able to go back to see the 25 year old or 28 year old's very first TikTok or very first, you know, Instagram reel or whatever, it's going to suck to like it's not good, right? It's not a good high quality whatever. It's something that you figure out as you go along. And I've even told agents in the past, you know, because we try to help them, you know, focus on the importance of using social media to grow their their business. And I'm like, when you sold your very first house, did you know what you were doing? Like, were you perfect at it? And you're like, No, of course not. It was, you know, it was like a deer in headlights. I'm like, What's the same thing? You know? But now you've sold 100, 200, 300 homes, whatever the number is.

Mike Mills (00:17:43) - And so now, because you've sold what you've sold, you know a lot about it. Well, if you make videos on a regularly consistent basis, it could be once a week, it could be once a month, it could be whatever, whatever you feel comfortable with in the beginning, as you start to understand it a little bit better, it starts to make the fear of the unknown gets pulled away. Then it's really not bad. And I'm with you like I've, I have found in all aspects, whether it be finance, like I'm into like, like a lot of crypto stuff I'm into, you know, a lot of finance stuff. Obviously, because of what I do, I tend to gravitate to the more boring videos and the person that I feel after watching a couple of this person knows what they're talking about and I can I can get that sense from them. I don't need captions. I don't like. There's one guy that I watch who does a lot of finance stuff on the market and I actually use when I do updates on my stuff, I'll steal from what he's saying.

Mike Mills (00:18:37) - I'm like, okay, this is good. I'm going to use this. Yeah, he literally is in a white shirt every single time with a tie. Ties, tie changes colors. Okay, that's good. The background is is a taupe tan white wall. That's it. There's nothing in the background. He's literally reading. He's got a he's got like notes in front of him that he changes the page over and he'll say now he's, he talks like he doesn't just read like he'll it's like bullet points or whatever but he'll say some stuff and then he'll be like and you know, if you think I'm crazy, fine, whatever. I'm just telling you what I think, you know, like, he's just real kind of defeated by the whole thing. But I watch every single video that guy does because his content is so good because he knows what he's talking about. And there's no music, there's no captions, there's no hook on the intro. You know, half of them end where he's like, okay, that's it.

Mike Mills (00:19:26) - And it's just it's just over, you know, Like, that's it. And the guy has, you know, a million subscribers. He has a Patreon page that people pay to go to. And it's, it's the most mundane. If I got you to watch one, he'd be like, I don't understand. But then after you've watched about the fourth or fifth one, you're like, okay, okay, I get it.

Ben Treadway (00:19:43) - What's it what's his name? Do you know?

Mike Mills (00:19:46) - It's called Real Clear Tax. I can't remember his name specifically.

Ben Treadway (00:19:50) - But his page is real clear tax.

Mike Mills (00:19:52) - Yeah, it's it's it's a YouTube page. You know, he has other, other sites that he follows as well. But I'm sorry, clear value tax is what it's called.

Ben Treadway (00:20:00) - Clear value.

Mike Mills (00:20:00) - Tax. Clear value tax. Yes.

Ben Treadway (00:20:01) - Give him a shout out there I think for. What you're saying is true. The captions, the gifs, the audio. It doesn't matter. It helps.

Mike Mills (00:20:13) - It helps.

Ben Treadway (00:20:13) - It helps.

Ben Treadway (00:20:14) - Helps a lot. Yes. And so I think that that's something that we we had a lot of our clients at social coach asking, hey, like how do I do video? Like all I see are these like poppy captions, the gifs, all that good stuff. How do I, how do I do video and and I guess kind of a plug for social coach. We created what's called video catalyst where someone can sign up and they all they have to do is record the video and we do the rest for them, right? We we provide them with scripts so they don't even have to know what to say, right? The script helps them to kind of springboard into their own conversational topic, Right? But they record a 45 second video, send it back to the social coach production team, and we do everything else for them, even the posting. So for for realtors that are wanting to dive into video for loan officers that are wanting to dive into video, Social Coach provides multiple videos a month and provides all the production, provides all the editing, provides all the animation, and all you have to do is hit record talk for 30s and hit stop and send it to us.

Ben Treadway (00:21:28) - And we take care of that. We take care of everything. And what that's done is it's opened up the ability to like you're saying the captions don't really they aren't necessary, but they help. Yes. And so for someone who doesn't know how to do that, but does want to get into video, we've just wanted to provide a an affordable option for them to be able to to dive into that and take advantage of the tools and take advantage of video right in front of them.

Mike Mills (00:21:56) - Well, I've I've come across very few people that I can even I can't think of anybody right now but that weren't in the video. Like for whatever reason they didn't want to do it or hadn't started it. And then something changed and they started making some videos. Right. Really simple stuff. Nothing crazy. Just 32nd here. Like I've seen a few that they're just like, Hey, I'm so and so, you know, I sell real estate or I do mortgages. You know, I love my friends and family.

Mike Mills (00:22:20) - If you ever need anything, call me whatever. Just basic, basic stuff. And what ends up happening is this positive feedback loop occurs because they post something out there. Their friends and family see it, right? And they may not. What I don't think a lot of people are. I think the younger generation understands this, but I think older generation doesn't. Is that the likes and the comments don't necessarily reflect even the views don't necessarily reflect the impact that it's having because people still see it. And I experienced this with the stuff that I do where somebody that I very rarely see or talk to I'll run into at the store or at a kid's game or whatever, and they're like, Hey, I saw that thing yesterday that was hilarious. Or, you know, I didn't know that whatever. And I had no idea that they were even watching. Not a clue. And I think that, you know, what starts to happen is when you start making videos, people that you just run into on a day to day basis will say, Hey, I saw your video.

Mike Mills (00:23:17) - That was great, you know, and I'm glad you did it. Nobody's ever said, you know, what the hell are you doing? That was stupid. Why did you make that? You sounded like a fool. You look like an idiot. Like nobody's saying that. The people that see it are nothing but supportive. Right? This isn't this whole idea of Internet trolls. Like I've had a couple. As soon as video start getting a little bit bigger, like, you know, when I get to the ones that have 30 or 40,000 views, you know, somebody told me, why would they take advice from some old ass boomer one day? And I was like, first off, I'm not a boomer. But but anyway, so I mean, it does happen, but but it's rare and it doesn't really happen until you get to a level that we're not even trying to get to. Because I think what you guys are trying to show people and what I strongly believe into is that the video marketing thing isn't about going viral, okay? It's not about trying to become the next Internet sensation.

Mike Mills (00:24:07) - It is about staying in front of all of your friends and family that you're friends with on social media that already know you. It's just reaching your sphere on a more consistent basis than you're doing by dropping a flyer in the mail or by, you know, going to lunch with your friends every once in a while. Not that those things don't have their own benefit to, but being in front of people on a consistent basis, especially when you're in the business of selling yourself, whether that be a business that you run or you're a realtor or a lender or whatever. That's the goal is to stay in front of as many people as often as you can that could one day use your product or service, right?

Ben Treadway (00:24:41) - Absolutely. And I think the the what we forget about consistency is that you have to be consistent. Right? You could be like, yeah, I post every week. Okay, you post every week. But are you posting on Tuesday one day and Thursday the next day and then Friday the next week like all these consistency begins with.

Ben Treadway (00:25:06) - Okay. I'm going to post every Tuesday at 10:00. Yeah, right. If you're so sporadic with your consistent posting. The algorithm can't learn what you're trying to do, right? And so we tell our clients it should be written on your calendar. Wednesday at 930, I'm posting a video and do it every Wednesday at 930. After a couple of weeks, you'll start to see those numbers arise because the algorithm has learned, Oh, Instagram reel is coming out from Mike Mills every Wednesday at 930. Let me push it. Let me push it. Let me push it. Right. And so the more consistent you are not just in posting, but the time and the day that you post, that is, we're going to see a lot of results. I get the question like, hey, when should I post what, what, what's the best like the most optimal time that you should post? And I say the same time every week. It doesn't matter what time it is the same time every week.

Ben Treadway (00:25:59) - Okay. So if you're if you're posting, if you've decided I'm going to post Monday morning, I want to be like Monday morning motivation. Right. Well don't post Monday morning motivation on Wednesday. Like do it Monday morning. Right. And you'll start to see more results. So we have we have clients that go, hey, I'm going to post every Friday. I want to do a Friday reel every Friday. Great. Do it around the similar time. Right. Don't start jumping around with your times that you're posting because the system is every platform Instagram, Facebook, LinkedIn, Twitter, TikTok, all of them. They're built to learn when you're posting and when you're on social media right there, everyone's posting videos. But it's funny, you start picking up videos that were posted three days ago. But the reason why is you were not live when that video came out. They want you to see that and so they learn, Hey, Ben is live on Instagram at 930 at night to 1030 at night, right when he's sitting in bed scrolling, right, going to bed.

Ben Treadway (00:27:03) - And so the videos that I like are going to get pushed to me at that time. It doesn't matter when it's posted. So as a viewer, they're learning when when you're on and they're also learning. All these platforms are also learning when you're posting. Okay, So that's the consistency there.

Mike Mills (00:27:19) - So I didn't realize that. I didn't I mean, I guess I've always heard about consistency, of course, but but I didn't think about the fact that whatever the whatever I decide to post day time, whatever. Make that the time and day that I post every single time.

Ben Treadway (00:27:35) - Yeah. Make it. I mean, it could be better range.

Mike Mills (00:27:37) - Better reach that way is what you're saying. Yeah.

Ben Treadway (00:27:40) - It can be a range. Right.

Mike Mills (00:27:42) - A couple hours must be 904. I mean. Yeah.

Ben Treadway (00:27:45) - No, it could be a range, like maybe a two hours, one up, one down. Right. But the platform is trying. It wants to learn its users. So when is Mike live on? On LinkedIn.

Ben Treadway (00:27:57) - Right. Okay. He's always going to be live at 1230 after his lunch break.

Mike Mills (00:28:03) - Thursday 1:00. Right.

Ben Treadway (00:28:05) - That's what I'm here. And the funny thing is you'll start to see more and more of your stuff come out Thursday at 1:00 or stuff that you like to see gets pushed to you at that time, even if it's posted an hour later or like three days before you see down at the bottom, it shows like when it was posted, you're seeing videos that are three days old coming to you at that Thursday at 1:00 because that's your most lifetime.

Mike Mills (00:28:27) - So. All right. So on the topic of like best practices, okay. Because again, that's always what people are looking for for the most part is So you're saying number one is be consistent. And I think I think any. Any person that does anything on social media on a regular basis. If they ask for the number one thing that you should do, I think that would be it. Would you agree? Like, be consistent, you can do it.

Ben Treadway (00:28:49) - What I would say is if you're not doing anything, just start. Yes, right, Right. But as you start to do more and more, make sure it's consistent.

Mike Mills (00:28:57) - Okay. So then let's talk about and I'm sure this probably varies by platform and maybe you can get into a little bit more there. But, you know, obviously right now everybody is doing reels and tiktoks at all. Tick tock kicked all this off by the short form content because all of our attention spans are terrible these days. Yeah. So is there you know I know Facebook will Facebook and Instagram because they're owned by meta 90s is their length you know for both of those on the max that you can do I think is tick tock up to three minutes. Four minutes now.

Ben Treadway (00:29:30) - Uh, yeah, I think it's three minutes now. Okay.

Mike Mills (00:29:34) - Something like that. And then YouTube reels or YouTube shorts is one minute that hasn't changed. So what have you found? You know, as far as like, the most, I don't know, say, traction, interaction.

Mike Mills (00:29:47) - But, you know, if I'm a realtor, I'm a lender. You know, where do I want to try to target the length of my videos to be able to use across platforms? Possibly if you want to get specialized in one particular platform, you know, what are what are your suggestions with that?

Ben Treadway (00:30:01) - I look inwards on that and I say, how how long am I willing to watch a video? Okay. Right. And most of the time your audience are pretty similar to you, right? Like your friends, your cousins, your brothers, your sisters, like they're all going to be pretty similar. So like, if I'm interested in a video, I'll watch the entire thing. Yes. If I'm trying to find out if I'm interested, I got about 10s. Right, Right. I'm willing and I do this with my shows that I get into. I'm willing to watch the first three episodes of a show to determine whether or not I'm going to binge the rest. Right? Right.

Ben Treadway (00:30:39) - Well, let's let's drop it down. You have about three seconds to grab the attention of someone. Okay. If you got the attention of someone, they're willing to watch the rest. Okay? Right. I would say target less than 45 seconds on your videos. Most of the time you're seeing videos, especially like educational videos. These like real real estate videos, mortgage videos. You don't want to jump over a minute long just because like. I'll say it like mortgages are boring, right?

Mike Mills (00:31:11) - They are.

Ben Treadway (00:31:13) - Mortgages are boring, right?

Mike Mills (00:31:14) - Don't talk. Well, it's funny. All my posting that I do if I post and I'm consistent, I'm consistently inconsistent in that I'll have like this week. I usually post a video every day or close to every day. And then this week, because we were out of town for the 4th of July, I haven't posted since like Friday. But, um, but what I find is like if I talk about mortgage stuff all the time, it falls off real flat.

Mike Mills (00:31:38) - But if I talk about student loan forgiveness, if I talk about, you know, the, the interest rates as far as like the Fed raising rates and where the economy's headed in certain stocks. And I talk about like UFOs, you know, because it's something that I'm interested in. So that type of stuff I tend to get more traction on. And then I just sprinkle in the mortgage stuff here and there, because really what I'm trying to do is have people find my content engaging to some extent, but then remind them on a semi-regular basis that, Oh yeah, I also do mortgages.

Ben Treadway (00:32:07) - Yeah. So I think for any video, you got a couple seconds to grab attention, right? Yeah. So what I my kind of advice and maybe it's the wrong advice for the people I like to watch they say something controversial at the very beginning.

Mike Mills (00:32:22) - Right? The hook.

Ben Treadway (00:32:22) - You got to get a hook. You got the hook, right. If you get them. And like even I was talking to a loan officer yesterday, he's like, well, should I say, I'm like, you should say, don't buy a home.

Ben Treadway (00:32:31) - Yeah, right. And then explain yourself like, don't buy a home. Wait, this guy's a loan officer. What is he talking about? Right. Yeah. Or like, you should keep renting, right? Like, all these different things, like hulks to kind of grab their attention. If you get their attention, like, your best stuff with it should be within the first 10s. Ten, 15 seconds. Yeah. And then if you want to explain yourself even more, you have the rest of the time, right? I say like 45 seconds is a good length because after about 45 seconds, even if I'm super interested, that's what I'm clicking on your profile and like diving into your content. Yeah. So you kind of got three stages of a video, you got the hook, you got 3 to 5 seconds to grab their attention, even sometimes, like one second. So like saying something right at the beginning, get their attention. Then you have about 10 to 15 seconds for your best information.

Ben Treadway (00:33:20) - If you're talking about tips to buy a home, that should be in the first 15 seconds. I hate people that go, I don't hate people, but I dislike the videos that go wait till the end for the best tip. I'm like, Dude, I'm just scrolling to the end. I don't I don't care about the rest, right? So get your best stuff first and then explain yourself after you have the rest of the time. Right? 45 seconds, another minute, whatever it is. But you'll see that if you have your best stuff within the first 15 seconds, you're going to have a super successful video and your engagement rates go up.

Mike Mills (00:33:56) - Do you think or do you find it as a do you all find as a company that it's a better practice? Because, you know, if let's say and I think this but I don't know if this is true, but let's just say I use Instagram often, right? That's the platform that I'm on, my friends are on. It's where I engage with stuff, whatever.

Mike Mills (00:34:14) - Would your suggestion be to somebody starting out a video? If Instagram's your place, then post all your videos on Instagram and make Instagram. Be the expert at posting videos on Instagram before you mess with TikTok. Before you mess with Facebook, before you mess with any other ones. Or the way that I personally do it is I make a video and I tailor the video, depending on editing or whatever, because, you know, we're a little bit more advanced in how we do this. I tailor it and I put it on every platform just because for me, you know, the only one that I struggle with sometimes is YouTube shorts, because it's about a minute. Most of my videos are about a minute and a half because I'm talking about some news topic or something. But but when I when I post, I try to keep it with but I put it on every platform because I'm just like, I'll be in as many. And sometimes the one on Instagram does great and the one on TikTok does not, and sometimes the one on TikTok does fantastic and the one on Instagram doesn't.

Mike Mills (00:35:04) - And you know, Facebook, Facebook, Facebook is its own little echo chamber in there. But, um, but what do you find is is the best practice, especially for someone that's like starting out?

Ben Treadway (00:35:16) - Yeah. So it's kind of funny, I think that, well, first and foremost, if you like Instagram, do Instagram. Yeah, right. If you like LinkedIn and you're on LinkedIn all the time, do LinkedIn. I think you should start. Like if you don't feel comfortable managing five platforms, right, manage to manage one, right. Get really good at Instagram because Instagram and Facebook are connected. A lot of your reels will go over and you'll see that like Facebook is also where you.

Mike Mills (00:35:46) - Can share them.

Ben Treadway (00:35:47) - Cross-platform cross-platform. So if you're like, Hey, I'm good at Instagram, cool, do it. Here's the problem with doing five and you're probably not like this if you're managing five different platforms, ten different platforms and you're like posting to everything, great. Here's the problem that you run into.

Ben Treadway (00:36:05) - If you don't go check back on your content, people are commenting on your content. Yeah, right. I posted to five places, but I only do Instagram and so if someone responds to my comment on Twitter or response content and I'm not on there to respond back to them, right. They aren't going to they aren't going to comment back. So the way that we say it is like social media is is meant to be social. Social media is meant to be a conversation back and forth between people. Right? Like this is just another way to connect. So, Mike, if you commented on my page, right, and, and you were like, Hey, love the shirt. Where'd you get it? Yeah. And I never respond, right? That's like if you and I were talking like this face to face and I say, Hey, I love your blockbuster shirt. Yeah. And you just moved on. You're like, What the heck? Why didn't you say anything about what I commented? Right? Not even thank you.

Ben Treadway (00:36:53) - Like, people.

Mike Mills (00:36:54) - Just know what I'm saying. Just.

Ben Treadway (00:36:55) - You know. Yeah. Like people just don't respond to comments. And if you don't respond to comments, why would I ever comment again? Right, Right. And so if you don't think that you can manage five different platforms engaging back with the people that are engaging with you. Right. One thing with engagement is if someone likes it and you want to talk to that person, DM them right? If you don't feel like you can do that on five platforms, do it on one, do it on two, right? And so if you feel overwhelmed with so much, you might as well start with one, start with two and build your way up to it. One of my good buddies really like top top of the line marketing specialist, he actually owns his own company company now. Dan Markowski He.

Mike Mills (00:37:37) - Worked at Dan.

Ben Treadway (00:37:38) - Yeah, So Dan's awesome, right? His his advice to me would start with two and work your way into five, right? But if you can't handle two, then why would you even try to do five? Yes.

Ben Treadway (00:37:51) - Right. And so he's a huge advocate on start where you are and work your way up to it. You can always add Twitter, you can always add LinkedIn, you can always add these other platforms, but you might as well get really, really good at one because it's a goldmine if you're really good at one. Yeah.

Mike Mills (00:38:08) - Well, and it's hard to you're part of it, I guess, depending on which ones you're doing would be, you know, what are you, what are you trying to sell or what are you trying to educate on? And I hate to even use the word sell because I don't think these days people sell anymore. I think we we we present information and hope people value the information and then, you know, use us in the future. But like LinkedIn, for example, if you're a if you're a realtor. It's not that I don't. I guess it depends on because LinkedIn is somewhat morphing into something different, I think a little bit more these days. But it used to be, you know, recruiters, I mean, that's what it is for me, looking for somebody, looking for jobs, you know, people talking about industry, business to business, B2B type stuff, right? So if I'm a realtor, I want to sell homes.

Mike Mills (00:38:53) - That probably may not be the best place for me to be because it's one of those things where not that I mean, if you're working right, if you if you have a job, you're on LinkedIn, well then obviously you could buy a home probably, you know, depending on what you're into. So you do have an audience that that's there. But are you friends with all those people? Are they going to reach out to call you? Is that is that recruiter working in Phoenix or is he work? You know what I mean? So so it's a different type of platform versus say, I think Facebook, as you know, much like problems as people give it because it's the old people platform. Right? But that's where people are really, truly like interacting with their friends more, especially the older crowd. You know, we we see a picture of the kids we see. So all of that stuff on Facebook is much more I'm now operating in my sphere. So if there's a place, if I'm a realtor or I'm a mortgage loan officer, that I would think would be more beneficial to spend my time and efforts on a Facebook or even really an Instagram would be a better spot than, say, maybe TikTok or LinkedIn know, even though I do think TikTok is is different type of thing.

Mike Mills (00:39:57) - If I'm just specifically wanting to sell a house or one to my friends to use me for their mortgage, then I think those two platforms are probably more geared towards that because of the type of interaction that people have. Would you agree with that?

Ben Treadway (00:40:08) - I would, yeah. So I, I think of a couple of examples of, of loan officers that I work with, right. And actually a couple of realtors too. What I'm seeing is they're posting content about, you know, their job, right? They're obviously posting, you know, homes that they're listing and stuff like that. But the the most successful content they have is the video of their son at a basketball tournament. Yes, Right.

Mike Mills (00:40:35) - The personal stuff. Yeah.

Ben Treadway (00:40:37) - Yeah. One of the one of my one of the best videos I've seen is this one of one of the realtors says, hey, I'm listing a house here in Gilbert, Arizona. This is why you should move to Gilbert. And she walks down Old Town Gilbert and shows all the restaurants and shows she's not even talking about the home.

Ben Treadway (00:40:58) - She's talking about the area. Right. So you should become the you are the professional. You are the expert of your area. Right. If you if you live in Dallas, Texas, you should talk way more about the things in Dallas, Texas, that attract people to that home. Right. Because if I have a favorite taco shop, velvet taco in Dallas, I don't know if it's a great smaller. Yeah, that area is so cool. If I'm listing a home in that area, why would I talk about just that home? Let me talk about the area. Become the expert of your community, not just the expert of the home that you're trying to list. Now, the content of the drone flyovers and the walkthroughs of of homes. They grab everyone's attention, man, Especially if it's a super nice, really cool looking home.

Mike Mills (00:41:50) - Oh, yeah, the million dollar homes everybody wants to see.

Ben Treadway (00:41:53) - Everyone wants to see $1 million home. Yeah, No one really cares about the $250,000 home right.

Ben Treadway (00:41:57) - That has stains in the carpet and whatnot but.

Mike Mills (00:42:01) - Maybe the $30,000 home that the walls are falling down. You might get murdered in. You might.

Ben Treadway (00:42:05) - There you go. Here's the here's the crazy thing. If I was trying to sell a $250, $250,000 home in an area, that's really cool, but the home's probably not the best doing something like, hey, this is the home. Let me show you the area. There's a park down the street. There's a really nice elementary school and like doing a video of all those places like that's way more attractive to a family. I moved to the home that I lived in because there's a park down the street. There's a golf course nearby and I we like the area. The house is great. Luckily, it's also in a really good area. But the reason I was attracted to it wasn't because the house had five bedrooms and it could fit my family. It was because down the street from me as a park, the last house I was in, we didn't have parks in my area and that was what attracted us, right?

Mike Mills (00:42:54) - And so because you have two young kids.

Ben Treadway (00:42:56) - So I got two young kids, I got four and a two year old, and they go to the park every single day. Right. And when they were three and one, we didn't have a park within our area that we were we felt safe enough to go to. And so my realtor did a really good job and he does this with a lot of his clients is let me show you the home. But on our way there, let me meet you at this donut shop. Let me meet you at this taco shop that's really good in the area. We met up at the taco shop and then we drove to the to the different houses. Right? So we showed the area before we actually saw the house. And you could do that in your videos, show the area, show the house and just do it all in one 3545 Second video short clips of the local farmer's market to really draw the attention not just to the home but to the community around it.

Mike Mills (00:43:51) - Yeah, the house is a is a part of it, but it's not the feature.

Mike Mills (00:43:54) - It's there's all kinds of pieces that go into it. Um. On the topic of what types of content because you were talking about, don't just focus on the home, focus on the area. And I kind of know the answer to this, but I want to hear you say it too, is when you see the realtor or the lender post something about, hey, you know, I've been in the business for 20 years and I take great care of my clients. Here's my phone number. If you want to buy or sell your house, call me tomorrow or call me today. How, how? How do those do?

Ben Treadway (00:44:26) - I mean. I mean, they're not they're not the worst thing you could post.

Mike Mills (00:44:32) - At least you're doing something.

Ben Treadway (00:44:33) - You're doing something right. You're getting your name out there. You're, um. I've been in the business for 20 years. Well, if we look at realtors and we look, I mean, the average age is, what, like 55 plus? Something like that? Yeah.

Ben Treadway (00:44:45) - They've all been in the industry for 20 years. So what really differentiates you? Yeah, And the big thing and what I see, I. Of successful realtors and successful loan officers. The way they differentiate themselves from others is they talk about other things. They talk about they don't just sit and talk about, Yep, I'm a loan officer. Yep, I'm a realtor. What else are you? Right? Are you? And so the reason I went with my realtor originally, he was in a band. He has a kid the same age as my kid. Right? He's a big hunter. And he and I hunt, too. And he also loves baseball. I grew up playing baseball. I'm a big hunter. Yeah, we connected on so many other things outside of. Yes, I needed him to buy a house, sure. But I could have used anyone to buy a house. Yeah, I wanted to use him because I connected with him on multiple other things. Right. And so I see a lot of success when realtors and loan officers talk about the other things that make them who they are.

Ben Treadway (00:45:49) - This is a personal business. Yes, it is The it is the largest for most the largest expense that they'll ever do. And they're not calling just anyone. They want to talk to, someone that they can trust. And the more you connect with that person, the more you can trust that person. And so. Yeah. It's great that you've been in the business for 20 years. You know what you're talking about, right? But how else can I connect with you? How else can you and I? Because. I don't know about you. You probably get this a lot. I. I was calling my loan officer. Probably like four times a week asking questions, doing all this. And instead I would have one question. But then he would be like, Hey, did you watch the football game on on Sunday? Yeah, right. And we would we would have a longer conversation about how bad the Arizona Cardinals are and how good the San Francisco 40 Niners are. Right my team yeah and and then but he had already answered my question and we were just chatting right like you and I we're just chatting now and we could have this conversation because right before this call we connect them on a couple of other things.

Ben Treadway (00:46:58) - Kids, 4th of July and what we talked about. And so it's, it's way nicer. It's just like it just feels way different. Like we would be friends. Personal. Yeah, it's very personal if you just talk about personal things. Yeah. I don't care if you've been in. I would rather go with someone who's who. It's their first transaction ever. They're trying to do everything they can, but he and I connect or she and I connect on a on a different level.

Mike Mills (00:47:25) - Well, and they're they're we talked about this before we came on. But the authenticity the authenticity of it. Right. Because you're dealing, you know, the person that you're dealing with because and we all experienced in life, when you come across somebody that you meet and you meet them and they talk to you and you go, I don't think that's who you really are. I think you're putting on some sort of a you know, you're putting on an air, you're trying to be something or whatever. And I'm not buying it.

Mike Mills (00:47:50) - And this is all going on in my head. You know, obviously you're not going to be like, Oh, you're full of shit. But but you're you're going to sit there and go, okay, sure. And you kind of put this person in a box and you're like, Whatever that person says, I'm not going to really put much stock into it because the feeling I get from them is that they're not being authentic with me. So I'm going to kind of discount everything they're saying versus some of my favorite people that I know are wild ass. I mean, they are off the rails like crazy individuals, but they are themselves like they are who they are. And you know exactly what you're going to get when you go spend time with that person. There's no surprises as far as like who they are going to be. And I think that's where some of the deepest relationships are had is because you may not agree with everything that somebody says or the what everybody stands for, but if you know they are who they are, you're like, Hey, man, I like you for what you are like, I don't need any of the other stuff.

Mike Mills (00:48:41) - And and I think the real estate. And because like you said, it is such a personal transaction because it's something that you're only going to do a few times in your life and you want to know that the realtor and the loan officer are there looking out for your best interests to make sure that you're taking care of regardless if they've done 500 transactions or they've done two. If you feel like they're thinking of you and everything that they do, then you're going to have much more trust and security in that in that relationship, in that situation, than if you thought someone was just trying to sell you and you were just a just another number in a transaction, right?

Ben Treadway (00:49:12) - Yeah, absolutely, I think. Something to note is 9,097% of home buyers start their search online. Yeah, right. They start their search online. And the younger those homebuyers get, the more they're going to look at social media. Yeah. Um, I decided not to go with the loan officer. I had two. They. My my realtor gave me a referral for cheap.

Ben Treadway (00:49:37) - Right. And I looked up one nowhere to be found. Yeah, nowhere to be found. No reviews. No reviews. Well, they have, like, a website, but like no Facebook, no Instagram, no Twitter. Like no YouTube channel. And I was like, who is this person? Because their website just was like, it was kind of cold. Like, Oh, this person went to University of Arizona, right? And I'm like, okay. And then the other the other loan officer had an Instagram. Was it great? No, but they posted once a week. They were big. They were a big football fan. They they had a son who just graduated college, you know, And, you know, I'm younger, so I could relate to him. Hey, I graduated college a couple of years ago myself, you know, And so I went with him not because he had the best social media presence, but I was able to connect with him before I even spoke with him on the phone.

Ben Treadway (00:50:36) - Yeah. And I could bring up. Hey, I saw your son just graduated. What did He graduated. Oh, finance. Oh, that's cool. That's what I graduated it. Right. And. And he and I now have a really good relationship. And his son actually did my second loan, who graduated in finance. Like, we connected, and he and I connected so much more because we were closer in age, same, same interest. And so I think it's just you said authenticity is key. Yeah. If you're if you're going to do anything on social media, just be who you are. Yeah, right. Post If it's not if you're not all about video, don't post video If you don't like the way you look. Okay. Post post images, but engage. Right? Engage with people. Social media. There's so many different routes you can go to be successful on social media, but you can't be successful in social media if you don't do it. And if you aren't doing it, you're missing out on a massive goldmine of leads.

Mike Mills (00:51:34) - Well, I think that's a good point you made about about what you did, because I think everybody does that for the most part, is they go to, you know, if I'm given well, if I if I'm looking for a plumber and somebody says, hey, use this plumbing service. Okay. Well, the first thing I'm going to do is not pick up the phone and call them. The first thing I'm going to do is go find them online. Are they do they have a website? Do they have, you know, whatever? And it's because I want to get some information about this person before I deem the fact on whether or not I'm going to call them. Now, I got a warm lead from a friend because I was like, Hey, you know how many people know plumbers or how many people know car mechanics or whatever? But but then I'm going to go look for them. I'm going to go see if I can find them and if I can find them, great.

Mike Mills (00:52:17) - And if I can't, then I'm like, and like you said, if I've got three people and I can find two of them online to some version or another and I can't find the other one at all, I'm I'm certainly not using the one I can't find. I'm not going to find them or I'm not going to use them. They could be a great human being, but I don't know that because I can't locate them anywhere. And and the other two I can find. And then it becomes, who do I who do I feel like I match better with personality wise or interests or whatever?

Ben Treadway (00:52:43) - When you bring in the phone calls and that's when you talk to them, right? Yeah, but.

Mike Mills (00:52:46) - But you need that social media or that online validation before you decide to do business with people. I think it's very important.

Ben Treadway (00:52:52) - And I think, you know, this this isn't something for realtors but or loan officers. But I had to get a new AC unit and I saw an ad on TikTok.

Ben Treadway (00:53:04) - About a new AC unit from a specific company, and I saved myself 15 grand on an AC unit at two AC units because I saw their ad on TikTok. Right. I wouldn't have gone with them if I didn't see their ad on TikTok. And so sometimes I'll even Google things that I want to talk about or things that I want to buy in hopes that an ad comes on my Instagram and an ad goes on my Facebook, because most of the time you could save a lot of money by just going through social media and clicking on the links there rather than going directly to their website or.

Mike Mills (00:53:34) - Your social media to to serve.

Ben Treadway (00:53:36) - A purpose. Give me an ad, Come on, save me some money.

Mike Mills (00:53:39) - Well, it's funny. So I had Ali Cardi on. I'm sure you've seen her on LinkedIn because we're all kind of there and I didn't realize she was talking about going to an area and looking up like a restaurant, for example, looking up on TikTok to see the inside of the restaurant, to see people, what they're eating and all this other stuff.

Mike Mills (00:53:58) - And I'm I'm like, I've never even considered like, I use Yelp. I'll go to Yelp and I'll see what the reviews are or whatever, but like, am I the old guy now?

Ben Treadway (00:54:07) - Because talk is the way to go for that. We do.

Mike Mills (00:54:09) - I blew my mind. I was like, Really? Like, you go to TikTok, it's like, Oh yeah, Every city we go to if we want to go eat somewhere.

Ben Treadway (00:54:15) - When I take my wife out every Friday for dinner, we go to TikTok and we say, Best Mexican food in Gilbert, Arizona. And we look at the top three videos and we choose one of the three, and you find some amazing hole in the wall stuff that you'd never find on Yelp because they're not on Yelp, right? They're on TikTok. And it's not even the company posting about it. It's someone who's like, Dude, this was a great place to be. I took a video of it, Boom, That's that's where we go. So I use TikTok a lot for finding Hole in the Wall places you know best.

Ben Treadway (00:54:46) - You know this. Tomorrow I have a lunch that I'm going to we wanted to have like an Italian sub. So there's not many places like in New York that have Italian subs here in Phoenix Valley. Right. And so you just look it up on TikTok. And I was able to find one. The guy came straight from New York. He was talking about it three years ago. He came to Arizona like he got out of New York from the pandemic. And that's what he does. Italian subs. I'm like, I'm in. I'm willing to try this if he just, you know, just hearing a story. And so that's just the power of video. That's the power of social media, is you can get your message out there, you can be found and you can see the influx of of leads. You can you can get your message out. They're way easier through video to an audience that probably wouldn't see you otherwise.

Mike Mills (00:55:34) - Well, and I think that's where you guys play such a big role and stuff like this as a company because.

Mike Mills (00:55:40) - You know, we always tell people within our company, do what you're good at and outsource what you're not good at. Right? So if you are, you know, a regular video poster and you love editing and you love coming up with creative ways to do, okay, great, do that, do that. Right? But if you're I want to I want to go meet people at restaurants. I want to go to networking events. I want to be around, you know, I want to do flyer do that, but then outsource the need, which is the social media side of things, the video to get started because you have to be there isn't a, hey, this is a good place to get business. You have to be there. And I think that's been the whole point of what we've been talking about is it's not that video is I don't think video is really an option anymore. If you want to be relevant and you want to be impactful in your market, you have to do it.

Mike Mills (00:56:24) - So then it becomes, okay, how do I do it? Well, if you're not good at it or you want to spend the time learning it, well, then you need to outsource that to a company like Social Coach that can walk you through the steps. Now you may get to a point. Somebody may be with you for a year or two and then maybe like, Look, I really like this. I think I want to do it on my own. I think I can figure this out or whatever. Great. But you've got to get started down that road. And sometimes it's no different. Like the name of the company social coach. You're coaching people on how to do video, the effective ways to do it, how to be consistent. And and I think that that is needed. And I just because you're scared of going through the process of posting doesn't mean you don't need to do it. You absolutely have to do it. And if you can't or you don't feel comfortable, then you need to outsource it to somebody like you guys.

Ben Treadway (00:57:08) - Yeah. And we we get a lot of those that say, hey, I'm, I'm good, man. I'm closing ten loans a month. Like I'm things are rocking. And I'm like, okay, well, what are you doing on social media now, dude, it's all referrals. I'm like, Could you take more? Would you want more? Of course, Especially right now. It's a famine, right? Everyone wants as much as they can get right now. And so turning on a quick little video production team that's there to help you at a low cost and literally $0 entry with your equipment, you just need your phone. It makes it so much easier for loan officers who feel like they can't afford like a $2,000 a month kind of production team to do it. They can come and use social coach, get high quality videos at the lowest cost there is on the market and and be able to utilize that on their social media for for their own success.

Mike Mills (00:57:57) - Yeah. Especially if you're a realtor or your mortgage professional and you're looking for somebody that's like, Hey, because that's been the thing that I've run into whenever because the editing part of what we do is the hardest part.

Mike Mills (00:58:07) - And I don't think anybody realizes that until you actually start making videos, making the video isn't that tough. It's editing it and putting it together. You know, however you you choose to do that and then posting it. And that's the most time consuming thing. Well, I take a raw video and I send it to let's say I use Fiverr, right? Which I've used before, and I find some editing person on Fiverr and I send them the video and I go, Here's kind of what I want. I'll get it back and it's fine. You know what I mean? Like, it's okay. It's not bad. But it wasn't exactly what I wanted because they don't really understand what I'm saying or they don't really understand the point of that video was to talk about closing costs or they don't because they're not doing mortgages or they're not doing real estate. So they don't really know. Whereas somebody like you guys, because that's your niche. If I send you a video about mortgages or something related to it, you're going to know exactly what I'm trying to say and put together a much better edited version of that than if I use some random person online.

Ben Treadway (00:59:01) - Yeah, no, you're right. I think it's it's important. Like you said, if you need to outsource, go ahead and outsource. Like that's don't feel shame in doing that because once you put it all together and you really see how social media can can really boost your business, it makes it all worth it.

Mike Mills (00:59:20) - Yeah, absolutely. Well, Ben, we're we're right at an hour now, so these things go by quickly whenever we do it this long, but it goes fast. So I really appreciate you coming on and kind of walking through some of this stuff. I you know, again, like we said in the beginning, videos not an option anymore. You have to do it. You don't necessarily have to do it well, but you have to start and you have to try to be consistent with it. And just doing that will get you to the point where you do it well. But but if you're not in a place where you feel like you're capable of doing that yet or you need to learn, then company like Social Coach is a great place to reach out to get your feet wet.

Mike Mills (00:59:55) - Get started. It's not as bad as you think it's going to be. It's going to help your business a ton. You'll get that positive feedback loop. People calling you back saying, Hey, I saw your video today. You know, it was great. Even if it wasn't, it doesn't matter. People are nice. They're going to reciprocate. And that's what we're trying to do. And that's that's really the best way to to get in front of your sphere. You don't have to go viral. You just need to stay in front of the people that you sell to on a regular basis.

Ben Treadway (01:00:16) - So yeah, you said it better than I could, so thanks Mike, for having me on. It's a great to be able to talk to your audience and, and, and show them, hey, social media is important videos easy and we're here to help.

Mike Mills (01:00:29) - What's the best way to to reach out to you guys to to find the services and costs and everything for what you'll do.

Ben Treadway (01:00:36) - If you're really looking to do social coach or social coach video.

Ben Treadway (01:00:40) - Catalyst. Check us out. Social coach.io dot social coach. Com. That's actually a dating guru in Australia social coach IO. Or you can always reach out to me via LinkedIn social media. We're online. Obviously we.

Mike Mills (01:00:56) - Can find the video right up for.

Ben Treadway (01:00:58) - Sure. Yeah. So go ahead and check us out and looking forward to hearing from everyone.

Mike Mills (01:01:02) - All right, brother, I appreciate it, man. Thanks a lot, everybody. Have a great weekend. Hope the 4th of July was fun. And we're coming up on the weekend right away now, too. So we'll see you next week.