The Secrets to Creating Real Estate Videos that Convert

00:00:13 - Mike Mills
Hello. Hello, everybody. What's up? To all you real estate wizards out there. So welcome back to the Texas Real Estate and finance podcast. My name is Mike Mills, and I am a local Dallas Fort Worth metro area mortgage bank with Mike Mills Mortgage and Finance. And every week I do this podcast to bring you experts in and around real estate to help you and really often kind of help myself because we all want to try to become better and better at this thing that we call real estate, that we all love doing every single day. But my job is helping your clients get into a home of their dreams more than it is doing a podcast. And we try to do it as simply and as easily as possible. So if you're ever in the market for a new lender or you just want to talk shop, please give me a call. We have team members all over the state that can help your clients introduce you to our industry leading marketing platform that will help you take your business to a new level. So not only are we awesome at doing loans, but we are also awesome at helping you get more clients and grow your sphere. So if you want to find out how, give me a call or shoot me a dm, because I am always here to help. So, speaking of helping grow your business, today we have a special treat. Video these days is all the rage, and more and more agents are making videos to showcase their skills on social media. So what can you do to stand out above the crowd? How can you make sure that your video content is looked at, is watched, and remains relevant in today's ever changing real estate landscape? Well, today's guest is going to show us how to do that. So she's so good at it. She's written many books, she's won an Emmy, and she even started a company solely focused on this mission. And she's going to drop some serious knowledge on us today. So let's get ready to take your video marketing game to the next level and welcome Miss Ginger Bell to the podcast. Hello. How are you?

00:01:52 - Ginger Bell
I love that. I'm great. How are you?

00:01:55 - Mike Mills
Good. So my first question, and I didn't tell you this when we were chatting before because I really want to know. Everybody wants to know, do Giners have a soul?

00:02:06 - Ginger Bell
Two souls.

00:02:09 - Mike Mills
It was funny because when I first came across you, I'm like, oh, and then you have red hair. I'm like, okay, this is like where your parents did you come out and they're like, all right, she's Giner. That's what it is. And then your entire life, all the Giner jokes come along with the red hair. And your name. Was that a fight when you were growing up?

00:02:25 - Ginger Bell
No. So, funny backstory. I'm adopted, and my parents had picked out the name before they even laid eyes on me.

00:02:35 - Mike Mills
Yeah.

00:02:35 - Ginger Bell
And it just happened to be that it worked out. I can't say I'm a real Giner. I'm probably more of an Auburn, but that's not really enough.

00:02:47 - Mike Mills
That's close enough. You can't see it because it's all white now.

00:02:51 - Ginger Bell
But you used to be a Giner.

00:02:53 - Mike Mills
Yeah, not so much my head as much. I was Mike Darker, obviously. No hair either, but a little bit darker brown, but also had some red hue to it. And then if you see on my little short, that's a little bit of red to it, but look, auburn red. We're all in the same spectrum here.

00:03:11 - Ginger Bell
Exactly. It's the hue.

00:03:16 - Mike Mills
So thank you for coming on. I wanted to talk a lot about, obviously, your company and edgy marketing, but this is something that you guys have built your whole industry on, or your whole company on, is helping realtors and loan officers grow their business through video marketing. So you do a podcast, you've written several books on this. You won an Emmy. So, I mean, obviously, you've been down the road. You know, this stuff. This isn't a new game for you. So just as it stands today, with as many people making videos as they are, what do you see from your trained eye of knowing this stuff? That most often, realtors are stumbling when it comes to videos. Like, what's the most glaring thing right now that's causing either to not get watched or get. What do you think?

00:04:02 - Ginger Bell
Honestly, the number one thing is not hitting record.

00:04:05 - Mike Mills
That's right. Yes, indeed.

00:04:11 - Ginger Bell
That's it. And there's a lot of reasons for that. I don't have time. You do have time. I don't like how I look. It's like, that's how you look.

00:04:25 - Mike Mills
Hey, look, I look like this. I'm on this thing every day, and I'm a bald, scary man. So if I can do it, anybody can do it.

00:04:31 - Ginger Bell
When I first started doing video, and I've been doing video in my business for a long time, taught compliance classes back in the day in 2008, only because that was the only thing that was going on. And I learned how to do training around compliance, which.

00:04:47 - Mike Mills
Compliance on videos. Riveting stuff, by the way.

00:04:50 - Ginger Bell
Oh, my gosh. The most nails on chalkboard. And actually, it's funny because I would have my videographer, he would come and record. We didn't have teleprompters we didn't have all the stuff that we have today. I literally, Mike would write the script, put it onto a PowerPoint, and then.

00:05:08 - Mike Mills
Click through the slides as you're talking.

00:05:11 - Ginger Bell
As I'm talking. And Nate, my videographer, know, sit there and do that, and I would just tell myself, you know what? Just edit it. I don't want to see, like, it is what it is.

00:05:21 - Mike Mills
Out of sight, out of mind. You made it there, so just deal with it.

00:05:23 - Ginger Bell
But video, what video does. And if you're not doing video, you need to do video. I mean, that's it. And even if it's nothing more than just recording, and this is what I tell people, do 1 minute one take every day. If you do 1 minute, one take every day and get in the habit of doing that and posting it, it will get easier.

00:05:47 - Mike Mills
Yes.

00:05:48 - Ginger Bell
And you can talk for more than a minute.

00:05:51 - Mike Mills
I know, unfortunately.

00:05:53 - Ginger Bell
So it's like, find one topic and do that. And by doing that, people get to know you. They feel like they're connected with you. That's what video does. It provides that connection. And when I first started putting video in after we had webinars, I mean, I've done webinars. We've done all that other kind of stuff. And then the videos, I was speaking at a conference somewhere and was having people come up. It's like, hey, man, went through your course. I think it was during the test prep when everybody had to do, had to take the test back again. So I had done a test Prep class, and so they're like, man, love the course. You did a great job. And they acted like they knew me. I mean, they're giving me hugs and everything. I didn't know them, but the one thing they kept asking was, what's the name of the fish? And I'm like, what are you talking about? What's the name of the fish? So when we were recording this series, there was a table sitting next to me, and my videographer, nate, he's like, I need to put something on the table. It's empty. And the only thing he had was his goldfish bowl. So he literally took that goldfish bowl and set it on the desk next to me. So for 8 hours, these poor people watched me and the goldfish swimming around, and I honestly had people. It's like, yeah, it's like, we love watching you. But, man, that know we'd watch him swim around. What's his name? I'm like, I don't know. I named him Nate, which is my videographer. But people, they pay attention to things in video that you don't know they're paying attention to.

00:07:25 - Mike Mills
Well, I speak a lot about hierarchy of communication. I love that phrase, essentially. But it's like, let's say video marketing. Videos are not included in this yet. But the first thing is face to face. If we can sit in a room and we can talk to each other, especially in real estate, because, again, this is a big transaction. People are, they need to trust you and feel confident that you're going to take care of them. So if you can sit in a room with them and talk to them, they can see body language, they can get tone, they get your eyes, all that stuff. That's number one. Right? And then number two, I think, is probably a phone call, right? You talk to them on the phone because at least, then again, they can hear what your tone is. They can hear your inflections. The communication is a little bit more in depth. And then I would say maybe text messaging because of the quickness of it. And then last would be like email. But once you throw video in there, because you're taking the face to face contact that you would have with someone, and you were sitting in the room, and it's like one b underneath that in room contact, because now I can. And actually had somebody on the podcast with me last week, Norm McKinsey. And he runs a company called Liftoff Agent, where they kind of help agents build a marketing platform and stuff. And he had reached out to me because we'd done one previously, and he sent me a video message on my Instagram, and he was just like, hey, man, just checking in with you. Want to see how you're doing, blah, blah. And I think I'd asked him if he could come on and talk with me on the show. And he sent me a video message back, and I was like, okay, I need to do that. Why am I not doing that? So I responded to him and took it, like, all right, now I got to up my video game. So I sent it. And then since then, I've sent out multiple video text messages, video messages over social media, because direct messages, not stuff that I'm posting, because, again, it's easier because I can literally just say what I want to say and I don't have to type it out and fix spelling corrections and all that stuff. And it's a connection. It's something different that they don't see every day. So it's like, the power of it is so important. And I don't think people that don't do it, don't realize it until you start doing it. And what you said about just pushing that record button and just starting, that is the biggest thing because if you just make, like you said, make one video a day for seven days or two weeks and just post it on your story, because it disappears in 24 hours. So it's not going to be there forever for everybody to see. And just talk about driving in your car, be mad about the person in front of you. That just cuts you off, whatever you want to put out there. But if you do it, then you get more comfortable, you get better at. Then they always start going into editing and start putting in the stickers and the emojis. You can see the progression when people start doing that because they just get into it because you're not going to die. You're going to be fine.

00:10:03 - Ginger Bell
Yeah, well, it's a matter of creating a habit. So I just did a workshop in Orlando for a client and he brought in all of his originators and regional managers and we did a 30 day video challenge. It was a full day workshop. Went through the whole process of really identifying. And sometimes it's the struggle of, okay, I can hit record. I know I look what I look like, Giner. I know what I sound like. Sound like, what do I say? And so, like you say driving in your car and they're like, well, what am I going to say? So what I always tell people can do this, answer these three questions. What problems do you solve, what questions do you answer and what products and services do you offer? Because if you can take those and break those into different topics, then that gives you something to talk about. And in the mortgage and the real estate space, there is so much we can talk about, in fact. So I am guest number 99.

00:11:10 - Mike Mills
Yes, you are 99.

00:11:11 - Ginger Bell
And so when we were looking at this on live and I saw it's 99, it's like, okay, let's talk about 99 topics. And that's it. It's like if you come up with an idea and Chat GPT is amazing. So I threw into Chat GPT just, okay, give me 99 educational topics for consumers buying a home. And anyone can do this. But if you think about what problems do I solve, what questions do I answer, what products and services do I offer? That's a video, for example. Here's one. The importance of a good credit score, mortgage pre approval, what it is and why does it matter? So many times you do these understanding down payments, the role of a real estate agent.

00:11:56 - Mike Mills
Yes.

00:11:57 - Ginger Bell
And that's a big one, because, and especially for we look at our next generation and what do they do? They're used to this whole online thing, right?

00:12:05 - Mike Mills
That's exactly right.

00:12:08 - Ginger Bell
What do you mean I can't do this online? Well, all right, here, there are some things that are going to happen, this transaction that are important for you to know about. One, it's called negotiation. So, I mean, those are kind of things. And honestly, that's why I named my company edgy marketing, because it's educational marketing. It's one of the most powerful things you can do, whether it's videos, whether it's on books, whether it's on blogs, whatever it is, it's education. So I think that's a lot of it. Don't be worried about what you're going to do a video about. And if you don't know, go to your inbox. What are the questions that your potential buyers, your potential sellers. So many times we have a slew of first time sellers. We're not talking about first time home buyers. We're talking about first time sellers.

00:12:59 - Mike Mills
They bought the house. They never sold one before.

00:13:00 - Ginger Bell
They've never sold one. And right now, what are they kind of terrified about it? Right? Am I making the right choice? How long is it going to take? Can I find another home? I mean, all of these things that bring such angst and fear, those are things as an industry right now we need to be educating on.

00:13:21 - Mike Mills
Well, and I think part of the problem sometimes is that because we do it every day. I do loans every day. Realtors sell real estate every day. It seems like things that are just second nature. It seems like something that's whether it be how much you make on your commissions or whether it be what earnest money is or what option money is or what an inspection versus a survey or an appraisal, all of those things, we just know what it is. So we don't like, what can I tell somebody that's going to be interesting? Well, you're thinking in terms of your brain. Well, you know what a survey is, so it's not interesting to you or you know, what an appraisal is and what the differences are. So you don't necessarily. So it's like you have this writer's block because you're thinking. But I mean, I'm sure you've seen the studies because especially doing as much as you do in the mortgage space, the amount of people, I think it's still, when they poll first time home buyers or people that are like 60% of people still think you have to put 20% down to buy a house.

00:14:13 - Ginger Bell
Yeah, it's actually higher than that.

00:14:15 - Mike Mills
Yeah, it's insane. And so it's something as basic and simple as that that we just take for granted that we think people just know. So, like, why don't I make a video about that? Everybody knows that. No, they don't. They don't. Most people. And what you just said about using Chat GPT is another thing. That is, I think people look at the AI software, and I want to talk more about this with you as well. But whether it be Chat GPT or bard or any of these other AI platforms is, well, I don't want something to do it for me. I want to create it myself. Look, even if you just use it as a brain storming thing like you just did, give me 99 topics, right. And then you can take each one of those topics and you can ask it to elaborate to give you. Oh, yeah, I need to say that. I need to say. And then you just put it in your own words, right. Because now you have the inspiration to do what you want to do to make it your own. And it doesn't take any time. I think people sit down and go, what am I going to write about? I don't even know what I'm going to say. What am I going to do? Well, just use those tools and that time process, that would take you 30 minutes or an hour to come up with a concept, you're done. It's done in 5 seconds for you if you just type it in.

00:15:20 - Ginger Bell
Yeah, $20 a month. You have just tapped into an amazing creative agency.

00:15:26 - Mike Mills
Yes.

00:15:27 - Ginger Bell
That has resources that we've never had before, and it's a matter of really, it's learning how to do it. And I think part of the challenge that people have with Chat GPT number one is if you're just putting in one prompt where it's like, give me a script on buying your first home. It's going to be pretty generic.

00:15:49 - Mike Mills
Yes.

00:15:49 - Ginger Bell
So you need to really think about using Chat GPT, like hiring an employee and providing them with specific direction. So it's in your prompt crafting. And the first thing is you want to train your Chat GPT to write in your voice.

00:16:08 - Mike Mills
Yes.

00:16:09 - Ginger Bell
And so you can do that by inputting. And I actually have a style guide. All of my clients, we've created style guides. They have their own Chat GPT. We've created GPTs for them that has their style guide. It writes their voice, and it's easy to do. You just take your videos like you could do that. You take a series of your videos, you set up a prompt, take a series of your videos, and it will create an entire style guide for you. I put in my books, my articles, presentations, videos, things that I've done and then chat. And I went through the process instructing chat what to do and it created this entire voice guide that I can now input into any GPT that I create. And now it's going to sound like me.

00:16:57 - Mike Mills
Wow.

00:16:58 - Ginger Bell
And it's going to give.

00:16:59 - Mike Mills
The script is going to be like in your voice, essentially in your voice, but your style of speaking.

00:17:05 - Ginger Bell
Yeah, the blogs and I write a lot and so I want to be able to have it right in my.

00:17:12 - Mike Mills
Yeah, that was something I learned from Chelsea, who referred me to you, which have you, she would talk about, I guess there's a section in there which I did this where you can put, I'm a mortgage banker in Dallas Fort Worth in Texas, and I do a podcast and it's called this. And this is my personality. And then when I go and do every new chat that I do because I use it all, I use it for this podcast all the time, all the show notes and transcripts and titles and SEO keywords and everything. But it knows now I don't have to tell it on each chat who I am, what I'm doing, because that's part of what you were talking about being specific is if you don't do that, then every single time you open a new chat inside of GPT, then you have to kind of tell it what you want it to do. But if it already knows who you are, and like you said, you guys create entire style guide, so it knows exactly what you're doing, then that saves you even more.

00:18:04 - Ginger Bell
And what you do is you first start with the style guide. So where you put those informations, and Chelsea is amazing. She and I wrote a prompt handbook together. And so where you put that, that's in your customization, so that's in your settings. But what you want to do is take it to your gpTs. And so you can have GPTs based on if you're doing business for first time home buyers, for seniors, for foreign, mean, we do a lot on the mortgage. So I have GPTs for VA, for FHA, for reverse mortgage. And what you can do is you can actually upload your style guide. But my VA GPT, which is for the veteran home loan, I have the entire VA handbook in there.

00:18:54 - Mike Mills
Wow. Okay. So they can ask me questions and it'll be like, yeah, you can do.

00:18:58 - Ginger Bell
That all from that information.

00:19:00 - Mike Mills
Goodness. All right.

00:19:00 - Ginger Bell
And so when you set up the GPTs, and again, it's like you have to think of, okay, if I'm going to hire a marketing assistant, so you have a marketing assistant who's going to do all of everything that you're doing for your podcast, right? So you think about all the pieces you have in your podcast. So you do your podcast and you're going to have your description. So you have your description, it's going to go into YouTube, it's going to go into all of your platforms. So all of the apple and everything. Spotify. I don't know what you're using as far as your posting. Captivate. Yeah, we use transistor. And so it's going to go in there. So you're going to have those descriptions and then you're going to have your social media post. Now you do yours live. So you're going to have the initial set up of it, too. So you're going to begin with the pre, then you're going to have the post which is going to go after that. Then you're going to have what you're going to send out on your social media and then you can even take that and you can pull the transcript from that and then you can start writing articles around it. And so if you use, there's a site that's called YouTube transcriber and.

00:20:11 - Mike Mills
It.

00:20:12 - Ginger Bell
Ties in with another platform. It's called Merlin, actually. Yeah. So it'll pull the transcript and so you can take that transcript and turn it into a blog. But what I like to do is for our podcast clients, we have a GPT for them. And the GPT is set up that it has their name, their company, their animals id number, their website, all of their disclosure information. So you're very compliance. Remember I used to teach compliance?

00:20:41 - Mike Mills
Yes. You got the compliance brain on.

00:20:43 - Ginger Bell
Unfortunately, yes.

00:20:45 - Mike Mills
That's good, though.

00:20:46 - Ginger Bell
These days it's like the mom that knows too much.

00:20:48 - Mike Mills
It's not like there's not a bunch of lawsuits flying around real estate these days. So I think that's probably a good thing that you're compliance heavy.

00:20:55 - Ginger Bell
So you can set that all up in your GPT, put your voice, your style guide in there for your podcast. And then we have one prompt and that one prompt we use and it goes through and it just says, okay, I want you to write. And it has, number one, the YouTube description, number two, the social media posts, and then whatever's going to go. And so these three things I want you to start after I give you the guest name, the guest title, the guest information. So those things that are going to go specifically. And then you have included the name of your podcast. So the Texas real estate and finance podcast. And so you set up one chat and you have it in your GPT as a prompt that's always there so you don't have to keep going back in. And I like doing this. It's called a tree of thought prompt. And so it has multi steps. So instead of having to go in, it's like, okay, write my YouTube description. Okay, write my social media post. Okay, it's all in the initial setup and then all I have to. So I just hit that one prompt because it's all set up in the GPT. It spits it all out and, well, it's going to say, okay, I'm ready, give me the guest name. Okay, the podcast episode number, the title of the podcast and their information. And so now in the next prompt, you put that information in. That's all you're putting in. And then it starts going through the list because you set it up in that one prompt and you don't have to type it in, it's already in the GPT. All you have to do is hit that one prompt and then you put the guest information in. And now it starts. Now it's got YouTube description with your hashtags, with everything all set up. You read it, you say, okay, that looks good. You type in next, and then it goes on to your social media posts. And then it goes on. That's how, honestly, you can set it up to where you can have chat, do all of your marketing for one week based off of one prompt and one topic.

00:23:02 - Mike Mills
Wow, you're blowing my mind here, Giner.

00:23:04 - Ginger Bell
You're absolutely blown so much. Like I am having a blast.

00:23:09 - Mike Mills
I guess we're going to have to talk after this again some more too, then, because I need to streamline some of my processes now. Okay, off the podcast part, because podcasting isn't for everybody, but onto more social media style. Videos, educational videos and how to put those together. So let's say that someone's finally pushed record and they've done it for a couple of weeks. They're starting to feel comfortable now, but now they need to come up with, okay, what am I going to make? How do I keep people engaged? How do I get people to watch the videos? How do I get people to see the videos? Because these days, and I've heard this talk, you know who Gary Vee is? Right. You're familiar with him?

00:23:50 - Ginger Bell
I've spoke on his stage, yes.

00:23:51 - Mike Mills
Okay, perfect. Yeah. I love that guy. So he's awesome. Or at least what I see. Maybe he's a different human being.

00:23:56 - Ginger Bell
No, he is as much Gary Vee in person.

00:24:00 - Mike Mills
Okay. That's what I figured.

00:24:01 - Ginger Bell
He is on video. Yeah.

00:24:03 - Mike Mills
So he's been talking a lot lately about how social media has very much become meritocracy to some extent. Meaning that used to, if you were on Facebook or you were on Twitter or any of those, then your videos and your content would go out to your sphere. So the people that you were friends with and the people that spent time that you had a relationship with or have developed something, they would see it and then maybe it would go out a little bit more beyond that, depending on their reaction. But now, especially, like on Instagram and on YouTube and these other platforms that are really heavy video content is they push it in TikTok and they push it out to everybody. So now if your video is good and people engage with it and you can get them to stick and watch it for the first 10 seconds, then you see people all the time that have either TikToks or reels that they'll have 20 of them and they'll have 200 views. 200 views. 200 views. And then one will have 6000 or one will have 10,000 because something about that particular video resonated with the audience and they saw it. So in your opinion, what are some of these things that, especially in the real estate space, because all I see now are home tours. Everything's here's this beautiful home. Let me walk you through the door. Here's the bathroom. And they get a ton of views. But does that translate to business? I don't think it does because the people are just kind of lucky, Lou. So how do they make that connection? How do we get people from just posting a couple of videos to a place where they can start getting views and start seeing things? What's your advice on that?

00:25:30 - Ginger Bell
Number one, consistency. And that's a lot of it. We have seen videos on YouTube go as viral as you're going to get with mortgage.

00:25:44 - Mike Mills
Yeah, this isn't Mr. Beast, okay? We're not giving away $100,000.

00:25:50 - Ginger Bell
Yeah, he just did his Twitter or x, formerly known as good on that, by the way. He did. But he's still challenging that because he's saying they think they're real views.

00:26:02 - Mike Mills
He thinks they're just people scrolling by. I mean, that's hard with some of this stuff, really.

00:26:07 - Ginger Bell
You can't do that. And if you don't know who Mr. Beast is, he's an amazing youtuber. Who is the youtuber? But I think consistency we've seen even on TikTok, where all of a sudden, one video, like Theoni, theoni the lender, she had a video that has had over 2 million views. Wow. But it was a trend.

00:26:37 - Mike Mills
You hopped on a hot trend at that point.

00:26:39 - Ginger Bell
You hopped on a trend that was happening at the time, and it just happened to get in there. So you never know what it is. The number one thing is just keep doing it. For real estate agents, honestly, the one thing you should do right now is focus on your community. If I was a real estate agent, and I have family in Plano and in Richardson, so we come to Dallas often, and I was there last June. I love farmers markets, so anytime I travel someplace, I always try to find a farmer's market, because I think you really get a touch of the community when you go to a farmer's market. And so I went to a farmer's market and, you know, shot some video. I was doing a bunch of workshops there, and it was that local feel, and that's what I think real estate agents need to do. If I was a real estate agent, I would take a business page on Facebook and turn your YouTube and your Facebook, and you can do it on anything else that you're on and do a local business page. And I would go to the local businesses and I mean local like your local pizza. I mean, barbecue. So many great places there for that. Yeah, don't go to Jelly's. Don't go to Apple Bay's, that kind of stuff. Your local. And I would sit down and I would just start interviewing them and throw those videos onto a local page that you're also going to be a part. Say, hey, you know, I'm Ginger Bell. I work for ABC real estate, and I love this community. And so today I'm sitting down with Mike. Mike is a local lender, and we're talking about the local area. Go to the farmers markets. Go to. People are moving in. People are moving into areas all the time. So you can get in the middle of that, are living. I have a client right now. We're building a whole campaign. She's in South Carolina. She's in a tiny little town, and so she needs to get out of that little town. And so her whole branding we did is love my Carolina home. And so she's just building around that. She has a book that we're writing about buying in Carolina and so branding around, doing the book, meeting with real estate agents, starting the podcast, and it's all the local community. So if you want to build and get that stickiness of not just doing home tours but really being a part of the community, be part of the community and do those interviews. If there's one thing that you can do right now, especially while the market's in this transition time, right, is to do that. Go and meet with builders. We're short on inventory and we know that.

00:29:36 - Mike Mills
And builders give great incentives right now, as much as it pains me to say that, but they do.

00:29:43 - Ginger Bell
Even if they don't buy a new home. And you can look at that, it's like, what is the difference between buying a new home and buying a gently loved home? I get crazy ideas because it's like you could do a video, you could go to Nordstrom's and you could shoot a video saying, hey, today I'm in Nordstrom's. I'm looking at this coat, it's $130. And then you can do another video going to a near new shop, or they probably call it something. Now I'm dating myself. And you could get a coat. It's like, okay, so here you have one that it's $24, but it's been used. And that's the difference between buying a new home and buying a gently used home. So if you're looking at a home that needs some updates, what are some of the updates you can do? Go talk to a builder or to a remodeler and say, okay, here's a home that needs some TLC. What would you recommend that we do? Paint. Go through. Think about what consumers want to know. They're looking at the home tours, but they're going, I don't know, but if you get them thinking about, yeah, you know, what if we bought a house that we could do some of the sweat equity. I mean, my gosh, HGTV, how many shows do they have?

00:31:07 - Mike Mills
Well, I had a realtor the other day who told me, because he's been doing a lot of video lately and it does a great job with it. And he's actually starting to get some traction on it, which he loves. And we meet every week and kind of talk about all this stuff. His name's Tim, but he's been doing a lot of house tours and that's been primary because he's been kind of working on his camera angles and he gets into it. We're becoming nerds about the process of making videos together. But anyway, he's making these tours and they're getting good views, but he's like, it's just not turning into anything. And then he actually had a borrower or, excuse me, a buyer reach out to him that found him on instagram that saw one of his things and had just asked him because he made a different video about, here's the three things you need to look for in a listing or something like that. It wasn't just a home tour. It was like he was giving information. And they called him and they, you know, they asked him a question or not called, and they dm'd him ask him a question and he answered back. He's like, are y'all trying to buy? And she kind of said, yeah, but I don't think we're going to be able to buy with what you're selling. Because he's showing these, all these nice $750,000 homes. They look amazing, right? But the average homeowner that's looking at this stuff is going well. That realtor doesn't want to work with me because they only do, like these million dollar homes and I'm not ready to buy that, right? So until he made the video that said, do these three things or do these things or whatever it was, then they reached out and then he was like, no, I can help you buy anything. It doesn't have to be a million dollar house.

00:32:33 - Ginger Bell
Yeah, it's the perception and we don't even get that. So in 2008, when the market had crashed, there was a lot of challenges that were going on and there was houses that were out there that had been in foreclosure, whatever, right? And so I had a friend who was a realtor, had a house that had been on the market for a little bit of time. And the kitchen was ugly. So ugly. It was an older house, yellow kitchen, green appliances, all that. And people would come in and they'd look at the kitchen, they're like, not for me. And so I said, listen, put it on a, let people know that on 203k they can remodel it and they can get what they want. So honestly, we made up a sign that said, ugly kitchen, no problem, you can get what you want. And then we got a bunch of remodeling books and some sample tiles, know Home Depot and different things and put them out on the kitchen counter. And so what used to be a bone of contention for people that were looking at the house, coming in looking, it's like, oh, my God, this thing is ugly now. They're staying in the kitchen, opening the books and saying, oh, my gosh, what if we did this? And what if we did this now? It became a possibility.

00:33:56 - Mike Mills
That's amazing. That's a great idea.

00:33:57 - Ginger Bell
I mean, you're taking an open house. Yeah, she did an open house. Had been on the market, I think had been on the market like nine months or something. Not a single offer. Did an open house with this strategy of saying, ugly kitchen. Yeah, we know. No problem. You choose. Yeah, no, that's a lender that could do the. It's like let people know. People think they need 20% down. Hey, guess what? The don't need 20% down. It's an FHA. You need three and a half percent down. Oh, and by the way, you're going to get this and you don't like the kitchen. Hey, how about if we do the kitchen and the bathroom and you get it painted and you get all this and you get the house of your dreams?

00:34:39 - Mike Mills
Yes.

00:34:40 - Ginger Bell
Talk about possibilities. That's what we need to do right now in the industry is we need to talk about possibilities. We need to educate the next generation. That's why I love, as far as what we were talking about in the green room, as far as the whole storytelling thing, if you want to real estate agents, you're meeting with your buyers, your sellers, whatever. Bring your. If you only want to shoot on your phone, do that. If you want to get a Sony ZV ten, that's a good one to use. Sit down and tell their story from beginning to end. Walk through the process. If you want to have engagement, involve people and tell their story. I mean, what I would do, it's like if you were my client, I would say, hey, Mike, I want to be able to share your story, if that's okay with you, because a lot of people like you are struggling. As far as how much house can I afford? I mean, it's really a problem right now.

00:35:39 - Mike Mills
I'm struggling. Giner, thank you for helping with.

00:35:44 - Ginger Bell
He's gone.

00:35:45 - Mike Mills
He's like, I'm out here.

00:35:46 - Ginger Bell
We're done with this conversation. I'm getting to work. But I mean, get them to sign release and all that, and you can do a short little. Hey, what are you looking for right now? What are your, what are your challenges? Basic questions. Get it on, save that. And now get some footage as they're going out and looking. Make your own HGTV show.

00:36:09 - Mike Mills
Yes. You're doing it anyway. All you have to do is someone there to hold a.

00:36:16 - Ginger Bell
Just. I had a call with a new client right before we got on, and he's also in South Carolina and we're doing a book with him. And I'm all about branding. Mine is the whole thing. It's like the video is one part, but it's also the brand. It's like if you want to build something, build you build your brand, let.

00:36:34 - Mike Mills
People know and on that real quick on the brand thing. And again, this is a mental hurdle that I myself had to get over. Initially when I started doing this was they were like, you need the brand. You need the colors. You need this and that or whatever. I'm like, I don't care. People would say, what's your brand? I hated that. What's your brand? I don't know. I'm just me. I just want to be me.

00:36:55 - Ginger Bell
Right?

00:36:56 - Mike Mills
And that's true. But when you say brand, really what I hear now after going through a lot of this is it's really about where can people find you and what is the message that you're giving them when they find you? Who are you when they see you? So did they read your book? Did they see your podcast? Did they watch your videos? Color scheming and all that? It adds flair and all that. That's important as well. No, it's important. I know it's important. But if anybody's like me, that's like, I'm tired of people telling me to build my brand. It's like, well, you got to understand what that means first. What we're saying is you have to be accessible to folks in a way that they can find you. And part of that is developing an economy around you.

00:37:38 - Ginger Bell
Basically, you're building your tribe.

00:37:41 - Mike Mills
Yes. Everybody that hates on Taylor Swift and the whole chiefs super bowl thing and all that, that's going on. I'm like, how can you hate on this girl? She literally brings an entire economy with.

00:37:50 - Ginger Bell
Her everywhere, $336,000,000 or something.

00:37:54 - Mike Mills
And the NFL is loving this right now, but there's NFL fans that are upset because, and by the way, she's a great person. If you've ever heard her talk or be interviewed, like, yes, in the Super bowl, they showed her or not Super bowl, in the NFC championship or AFC championship. Sorry, they showed her on video up in the press box and because she's getting so much. And Travis, Kelsey and the Chiefs, she looked at the camera and said, stop showing me. Like, she told the camera that. And then they didn't really go back. So even she's conscious of it saying, look, guys, I'm not trying to be the story here. I'm just here to support somebody that I care about, and I don't need to be the story, but that's the idea. I'm not saying you're going to be Taylor Swift, but she's got clothing, she's got books, she's got movies, she's got concerts, she's got everything. So when you start taking your knowledge in your industry and start expanding it across multiple different platforms, that's your brand. That's what you're trying to build. And that's where I think there's a little bit of a disconnect, because we hear the simple, because everybody's. You're a true marketing genius. But there's a lot of people out there that claim to be marketing geniuses because they failed at something else. And they use the buzzwords, they say the right things, but they really don't have the depth of knowledge to understand what it means. So people hear it so much that it becomes white noise. They're like, I don't want to hear about my brand anymore. It's like, no, it's important if you understand what we're talking about specifically.

00:39:14 - Ginger Bell
Yeah, it's your. Like, it's you. It's your. So. And to give you an example, so, Micah, he was in the workshop that I had done in Orlando, and, I mean, he sat up front. He was. Goes, I've been to a lot of this stuff, Giner. He's like, you put it into the steps. You know what I need? And that's it. It's like, here's what you need to do. We don't have to overcomplicate it. It's like, this is what you need to do. And so for, like. And it was simple. It's like, Michael, what do you. You know, he goes, I like sports. And he says, I like teaching. I like coaching. And it's like, okay, so you're like a mortgage coach? And he goes, yeah. And I'm like, then build around that. So his book is going to be the mortgage playbook, and his brand is going to be Micah, the mortgage coach. And I said, I want you to go out his 13 year old son. I said, get a whistle. Go out, get some un basketball jersey, whatever, Raph. I mean, whatever you want to wear. Get me some different pictures. We'll play around with that. And the brand is around him being that coach, and it. And, you know, he's got some colors. He's like, I like blues, I like grays. Like, whatever. But now he has something to build so if you're a real estate agent and you're in the Dallas market, and if you like dealing, it's like your perfect client is that upper end to where it's like, hey, I like the luxury, then that's your tribe. Then brand yourself in that tribe.

00:40:47 - Mike Mills
Yeah.

00:40:47 - Ginger Bell
And that's okay. You're not going to work outside that tribe.

00:40:50 - Mike Mills
Well, you want to work with people you like and or like you so do other people. That's who they want to work with.

00:40:55 - Ginger Bell
It's like you're going to find that. It's kind of like when you meet someone for the first time and then you immediately click. It's like you and I, we got on the phone. It's like we knew we're the same tribe. Right? Language. We're both Giners. More than you, maybe.

00:41:11 - Mike Mills
Yeah, I'm like a quarter Giner, but.

00:41:13 - Ginger Bell
Yeah, you're like the step Giner.

00:41:16 - Mike Mills
That's right.

00:41:17 - Ginger Bell
But I mean, it's like, that's what you're looking for. So think about what's your perfect client that you like working with? That's what you want to build your brand around, because you want to find your tribe and you want to speak to them. So if you are in that upper luxury, then you want to build around that community. So you want to shoot videos going to the wonderful restaurants that are in Dallas. If you want to attract the people that are moving to Dallas, and there's a lot of people that are moving to. It's. You guys are becoming a very high tech. You have your sports, you have your business, you have your tech. Then speak to that and showcase that. I would go like the weworks and all of that. I would showcase all of those. Hey, if you're looking to relocate to Dallas, we have some wonderful places that you can work know today. And you guys have some. I've done workshops at some of them where it's like, today I'm at this beautiful place, chandeliers, all this kind of know. That's the great thing about being in Dallas. You don't have to have an office space. You have some brand new office space that's being built in an area. I can't remember the name of it, but it's around a lake. A lot of lakes here, which is surprising.

00:42:34 - Mike Mills
Yeah, well, they're all manmade in the whole state of Texas. I think there's something. I don't know the number. Let's call it 200 lakes. And I think two are non.

00:42:44 - Ginger Bell
They're all manmade, like everything in Texas.

00:42:49 - Mike Mills
I know an agent. I don't work with her. I think we've done one deal in the past, but it was a long time ago. But she works with a brokerage that I work with, and she has a great YouTube channel. Her name is Keela McGraw, and she does exactly what you're saying. She has taken her YouTube channel and she creates are you moving to Frisco? And she'll say on the YouTube, like, some of her tiles will be, this is why you shouldn't move to Dallas, or this is why you shouldn't move to Frisco. Now she's just telling you some of the downsides to it, but then also is like, but it's got this, this. But part of it is just, I shouldn't move to Frisco. Well, why? And they click on it and they want to know. Well, when you look at those videos, it's got 20,000 views, which is for a YouTube channel, because, again, you're not Mr. Beast. If you're not getting a million views, it's fine.

00:43:35 - Ginger Bell
Yeah, it's okay.

00:43:36 - Mike Mills
What's the thing we say all the time? If I could put you in a room with 500 people that you could talk to about real estate, wouldn't you do it all day long? Absolutely. If 500 people are reading or watching in your videos, that's good. Right? But her channel has grown so much because she makes the videos about the cities and different cities all around DFW, and that's what she does. And it's grown dramatically. But on the consistency thing, she's very consistent with it. She does it once a month usually, and puts them out. But when you were talking about that earlier, I heard somebody say to me one time, and I thought it was a brilliant way to make the consistency argument is like, especially for older folks like ourselves, is whenever we were growing up. And do you remember dynasty? Do you remember that show?

00:44:18 - Ginger Bell
Yes, I love dynasty. Yes, I watched after Dallas. It was first, and then it was.

00:44:23 - Mike Mills
Dynasty and then the Colby's. You remember that one? That was a spinoff. I know this as a kid watching it because there was one tv in our house. I think maybe I had one in my room, and there were like six channels. Right. You didn't have all the options, but you knew every whatever. Tuesday night at 09:00 dynasty was coming on, and everybody was getting their popcorn, sitting in their living room waiting for the theme music. That's why we all know all the theme music from every show in the. Because we didn't have a choice. Right. But if one day dynasty didn't come on. If everybody's sitting in front of the tv and it didn't show up. Yeah, well, okay. And then the next week you come in and it's there, but then the next week it's not there. So if you're not consistent on your content, the platforms, YouTube, Instagram, all of them, they want to keep people, they're trying to keep attention. So if people are seeing your videos on a regular basis and you're putting them out on a regular basis, then they're going to push you more in front of folks because they know that you're going to be consistently there. They don't want to push your stuff in front of people. If you post one every other week or once every Tuesday, I don't think there's a weekly or daily formula necessarily. I think there's maybe a little bit of that. But whatever it is, if you post on Tuesdays, post every Tuesday, or if you post once a month on the first Thursday of the month, then do once a month on the first Thursday of the month, whatever it is. But be consistent about your timing because that helps you get in front of more eyeballs and that helps people that watch. I know when I do my podcast, this one's easy because I just sit down with you and we talk. Because I can talk forever, as we already demonstrated. But when I do my market update on Tuesdays, I have to script it, I have to read it, I have to record it, I have to do a little bit editing. It takes a lot more work, even though it's a shorter podcast. And when I don't put it out, I usually try to have it ready for Tuesday morning at 05:00 a.m. And if I put it out Tuesday afternoon or I put it out Wednesday morning because I was up late doing it, I always get it out. But if I miss a are my listens or downloads are substantially lower in the first two days of it because people are expecting it to come out and it didn't come out. And so when I get back on my schedule of doing it, then my downloads go way up because they're like, oh, it's here. It's always here on Tuesday morning when I listen to.

00:46:33 - Ginger Bell
And YouTube is the same as Netflix, it's the same like YouTube. If they're going to make a suggestion of a series, just know there's the. No, Netflix has the griselda out. It's six episodes. My husband and I just finished the last one last night, and so I always, when I look at one, it's like, okay, how many episodes are in mean, how much time am I going.

00:46:58 - Mike Mills
To commit to this thing?

00:47:00 - Ginger Bell
Netflix is the same. It's like, if they're going to make that suggestion of you to their viewers, and they are their viewers, they want to know they can rely on you to come up with that next episode. And if you can't, you're not going to fit into that. So the consistency is number one. And then the other thing is, and I just had this from a client, he's like, I need to get more views on YouTube. I'm like, just keep doing what you're doing. Because the same thing, it's like, hey, you're getting 20, you're getting 40, you're getting 100, you're getting 200. I mean, it goes up and down and up and down. But the other thing is, if you're doing the video, put it on everything. Sometimes people are like, well, I need to do something for TikTok and I need to do something for YouTube. It's like, it's okay, just do it on YouTube. Honestly, everyone should have a YouTube channel, period. Because number two search engine in the.

00:47:55 - Mike Mills
So owned by the number one search engine in the.

00:47:58 - Ginger Bell
Exactly. So it's very important to have that. So should have a YouTube channel and you're doing a video. So guess what? Put it onto everything else. Think about your branding. Having that consistency is very important and not just what you're doing, but also in the name. And so that part of it is important. Don't have to put a lot. Chat can help you out with it, coming up with something like that. And then the other thing is look at ways to reuse that content. Because sometimes we think it's like, you have a podcast, you can take this podcast, you can put it into a get munch or an Nvidia. You can pull your little clips out. That's going to give you a lot of other little content. And so reuse your content. If you do a video, guess what? You can use a Merlin or YouTube transcriber. You can pull that. You can turn it into a blog post. That blog post can go on to LinkedIn. Everyone should have a blog on their website. Your videos should be on your website. You should have a place on your website, even if it's nothing more than a tab that links to your YouTube channel. So YouTube channel number one, post it out on everything. Number two, get a blog, get a YouTube link onto your website, because that's going to increase what's happening on your.

00:49:26 - Mike Mills
Oh, by the way, if you are a realtor or a lender, we send out emails all the time. All the time. And if your YouTube link and your podcast link and your social media links are not in your signature, then you're missing a whole other level of people. You have to have it everywhere. I just recently changed companies and moved over to a company. I moved primarily because of the marketing platform that we have for what I'm doing and then also for our agent partners. And it's one of the most robust in the industry as far as that we provide as a mortgage company. So that was part of the reason I switched. But one of my agents that I was working with got one of the emails from me and he has my personal contact in my phone, the one that you put in your iPhone that says your address or whatever you want to put in there. So I had changed all my social media thing, my link trees. I mean, I had updated everything with my new email and my new information, all this stuff. And he's like, why does it still say your old company? And I'm like, I don't understand. It shouldn't. It came from my new company. Why would it say that? Well, come to find out, it's because the way he reads it in his phone, it's my contact. Well, I didn't change the contact in my phone. Like the one in my phone had my old email still. And I was like, of all the things that I didn't fix because there's so much stuff you have to change over, which is why I hate moving places, but so much stuff you got to change over. And he's like, it still says this company. And I'm like, no. And I looked at my phone like, son of a. This is the one thing I didn't change. So you have to think beyond, once you get some of these channels established, even if you don't have anything that's incredibly robust, you have to give every avenue to people to be able to reach it, whether it be through your email signature, whether it be through a Linktree site that you can put on your social media sites or whatever. But the connectivity of all that stuff has to be integrated and it's really not that difficult. It's very simple to do.

00:51:22 - Ginger Bell
And really link tree helps so much with all of that. Well, you talked about something too, as far as email, and that's important as well. So you're doing the videos, you're doing the social media. Start a newsletter.

00:51:35 - Mike Mills
Yes.

00:51:36 - Ginger Bell
And again, it's the consistency. So if you're saying I'm doing a video. So, for example, my marketing for my business, and I just recently added a course, which is our Chat GPT mastery course. And so that kind of is a little bit of a disconnect for what I'm doing.

00:51:54 - Mike Mills
Signed up for the newsletter. I've got it coming.

00:51:56 - Ginger Bell
Yeah. So I said, it's like, oh, my gosh, I want to start a newsletter. I want to help people get into chat. So how can I do that? So I started a daily prompt and it is a daily AI buz. And so every day you're going to get that. But on that I made sure to put the YouTube channels, everything out there because then that is ways that they can follow you. The other thing, if you're doing a newsletter, put away if somebody forwards it, because we often find, and I've done a newsletter in my business for years and we send two out a week of our edge of marketing newsletter. And so oftentimes it'll get forwarded. And so you want to put away, hey, if this is forward to you, you can sign up for your own.

00:52:43 - Mike Mills
Yeah.

00:52:43 - Ginger Bell
And that's so important because I just brought on a new client and we're doing a lot of his marketing, a whole strategy. And he had someone, he says, hey, I really is a competitor in my area. He's in Miami and he does spanish speaking. The guy's a schmuck. Goes, but I do think he has a good newsletter. Can you take a look at after, you know, you subscribe to it, can you let me know and I'll unsubscribe. I could not find a way to subscribe. He had forwarded me this newsletter. There was not one place on this newsletter, on the website, on anywhere that I could subscribe to this newsletter. And I mean, I have gone down every rabbit hole. It's like, dude, missing out an opportunity.

00:53:26 - Mike Mills
Well, it's funny on the unsubscribe thing, because I've heard this from agents before when I talk about email marketing within your crms, which is crazy. Every company, well, mortgage companies for sure, but even a lot of bigger real estate companies, they all have crms. All of them. And a lot of them pay a lot of money and they're really good. But the amount of agents that actually use them and use them to their fullest capability is, I mean, it's less than 1%. I mean, most of them that I talked to like, yeah, they have that, but I don't want to. And one of the things that I hear often is like, well, I don't want to bother people with emails all the time. I get all these junk emails and I don't want to see them and I don't want to mess with them. So I'm not going to do that. And I'll tell them. I was like, look, I'm the same way. I have a yahoo account that just is filled with all this stuff. And there have been periods of time where I go through and unsubscribe from things that I had. But even when I do that, there's still, I would say 80% of them that I go and like, I don't really want to unsubscribe for that because there have been a few things that I've seen that I want to keep. And so I always delete them. Like, I don't necessarily keep them, I'll just swipe and delete them, but they're always there. They're always in front of my face. I see it all the time. I get your emails all the time. I know who Giner is, but I don't unsubscribe. I may not read all of them. I may not even open all of them, but I'm going to keep them because there's going to be one eventually that catches my eye and I'm going to be like, oh, I may want to make a podcast about this or I may want to do so. I'm going to keep that and use that as reference later or go through it. But you're not bothering people when you're sending them emails, okay? They just delete it or they unsubscribe. It's not an inconvenience. You're doing yourself a disservice if you don't use all the tools available to you. And sometimes just understanding the tools because fear is a big part of it. Some of the agents that I've worked with that when we start talking about their crms, they're like, I don't even know. I'm like, look, go on the website. They have 50 training videos on how to use your CRM. I promise you, every single one of them do open it up to do it or put it in chat GBT and tell them to summarize, whatever, but just go watch a couple of videos and get a taste of it. And then once you start doing it and getting into it, because database management, and this goes back to what you're talking about, about sending the emails and getting the funnels and having a website and a newsletter and all that kind of stuff, because the idea is you're trying to collect information, you're trying to collect emails, you're trying to collect data because you want to send out. The more people you can touch, the more frequently, in more ways, the more your business is going to have success. But if you don't have a database management tool that's working behind that, that's going to help push that stuff out, then you're wasting all that information that you're gathering.

00:56:03 - Ginger Bell
Yeah, that's it. And people will save things. I've had this happen when I've spoke at different events and people come up and say, I have a Giner folder and all of your emails, they've just set it up on automatic that all of my emails go into a Giner folder so they can go and search at it, whatever, sometime down the road. And so it's not for you to decide what that is. I used to always say if I had a lemon chiffon pie, and lemon chiffon is like my favorite pie. I love pie over cake, over anything. Lemon Chiffon, by far my favorite. So if I had a lemon chiffon pie and my job was to get rid of it, my job would be to find the people that liked lemon chiffon pie. That's it. It's not everyone. Some people. So my job is to say, hey, do you want pie? Yeah. What kind is. It's lemon Chiffon. No, not for me.

00:57:00 - Mike Mills
Okay, good.

00:57:01 - Ginger Bell
Do you want a piece of pie? I mean, that's your job, right?

00:57:03 - Mike Mills
Yes.

00:57:04 - Ginger Bell
That is truly your job. And it's not up to you to decide. You have to be able to say, hey, I have pie.

00:57:12 - Mike Mills
Well, I had a mental hurdle with this because I started doing this podcast live a while back. Like after my first five or six episodes, I just started doing it live because I'd read, well, if you do live events on the different channels, you get a little bit of bump and whatever. And whenever I do them live, I've had some where I've had ten people watching. I've had some where we've had 50, some zero. I never really get wrapped up in who's looking at it when I do it live because most of the stuff happens on the downloads after. But initially when I first started, I would just create the event on LinkedIn and create it on Facebook and just leave it and be like, okay, if somebody finds it, great, right? No big, but. And then I interviewed another person that I had on. Her name is Tanya Bugby. And we were chatting and she know about how she know people to the events? And I'm like, why don't they ever invite people? Because in my head, I was thinking they're going to get a notification on their Facebook that they got invited to this podcast event and they're going to because that's kind of what I would think. But then it dawned on me. I was like, well, I get those all the time and I just ignore them or go to them or whatever. I don't think about it. It doesn't concern me whatsoever. And so then I just like, all right, so I started inviting everybody, and then you got to separate your contacts, figure out who. But the point being is just that I was so self hesitant about putting it out there about inviting folks because I want to bother them, right. That I wasn't telling people that I had pie. Like I have it, but I wasn't telling anybody. It's like, it's here. If you want to find it, give me a shout.

00:58:42 - Ginger Bell
I like pie.

00:58:42 - Mike Mills
Yes. You have to tell people or they're not going to find you if you don't.

00:58:47 - Ginger Bell
Yeah, that's it. It's pretty simple. It's the same with your video, the inviting thing. There's time involved in doing that. And I also host a live podcast I have for, gosh, probably about four years now. I love doing a live podcast because it's simple for me. I don't have to find a date. I don't have to find. It's like, guess what? We go live every Wednesday. This is the time.

00:59:13 - Mike Mills
Yeah, it's very simple.

00:59:15 - Ginger Bell
I think the number one thing is find what works for you.

00:59:18 - Mike Mills
Yeah. And sometimes you need a little bit of help getting to that point. So, Giner, we're at an hour, and I know you're a busy lady, so you're all over the place. So we could talk for 2 hours. And I'm definitely going to have you come on again sometime soon because I think this stuff is great. There was a ton of really good, helpful pieces in here, especially with the AI piece. I'm very interested in what you've set up there, and I want to bring you on another time to kind of chat about that as well because I think that's the most underutilized tool, especially from people in our industry these days. I mean, there's other industries that are using it to its fullest capability, but we haven't even scratched the surface in what we're doing. And it's such a powerful tool, and it can save you so much time and money that if you just understand it and you're not scared of it. It's fantastic. I mean, just in the little stuff that I've done. So I really appreciate you being here. I appreciate you talking to everybody today. Is there anything tell everybody how to find you, where to get to edumarketing and how to sign up for all the fun newsletters and all that kind of stuff.

01:00:15 - Ginger Bell
Yeah. So edgumarketing.com, edumarketing.com, you can go there. So we have a newsletter there if you want to find out about chat. GPT that's the new thing that we've started two different sites. You can go to there. We have our AI mastery center. That's our course that we've created. And then the other thing is the AI beehive. So I've created a it's a directory. So it's like, okay, we got to find out what all these AI tools are. What are they? So I made a directory. It's called aibhive.com, has a list of all kinds of different technologies, things like that. So that's it. And just get started?

01:00:51 - Mike Mills
Yes. Just got to get started. Just push record. That's the first step. And then after that, you can take it all kinds of places. All right. Well, thank you so much again. Thank you for everybody that stuck around listening. If you want to go back and listen to it again, it will be on Spotify and Apple tomorrow. We'll have all of Giner's contact stuff on my website in the show notes. So if you don't remember this and want to go find it there, just go to the site and look it up. You can click her stuff. It'll be all there. So thank you so much, Giner. Thank you to everybody. Y'all have a great weekend, and we will see you next week. Bye.