John Liss

John Liss is the CEO of True Footage, a technology-driven real estate appraisal firm based in Austin, Texas. An innovator in the field, John is a graduate of Harvard Business School, where he honed his skills and deepened his knowledge in property valuation. Before founding True Footage, John gained extensive experience in the real estate finance industry, where he dealt with brokers across various sectors including residential, office, and industrial properties. His insights into real estate market dynamics and regulatory impacts are shaped by his academic research and professional experience, particularly his study on real estate brokerage in Manhattan. This expertise makes him a sought-after voice in discussions about the future of real estate technology and regulation.