Aaron VanTrojen

CEO Geneva FInancial

Aaron VanTrojen is the CEO and founder of Geneva Financial, a national mortgage lender with branches spanning the United States. Featured in Business Insider Magazine as a Best Large Company CEO in America for 2021 among the likes of Microsoft, Apple, Google and Uber CEO’s, VanTrojen knows what it takes to build a vastly successful company.

Starting his career in a sales-driven fitness role, VanTrojen discovered his passion for a fast-paced sales career. He then found purpose for this very specific skill set in the mortgage space around 2001. When the mortgage company he was working for sold to a large bureaucratic mortgage bank, he knew what needed to be done; thus, Geneva Financial was born. VanTrojen immediately recognized the need to create a company that better aligned with his values, vision and goals for the future of mortgage lending.

Geneva Financial was founded in October of 2007, during the biggest financial crash of our lifetime. While many mortgage companies were failing, Geneva Financial pushed forward. Known for breaking the traditional molds of the industry Geneva has attracted a wide array of good humans from across the nation, and rightly so.

Featured on iHeart Radio’s CEO’s You Should Know, VanTrojen reflects on being taught from a young age, that being a kind person goes along way. When you are and work with good humans, success in all forms comes easier, and people are catching on. Geneva Financial has received numerous accolades including “Best Mortgage Companies to Work For” by National Mortgage News, “#1 Mortgage Lender” by Ranking Arizona, “Best Company for Diversity” by Comparably and multiple other industry awards. The company also holds a 5-star Google rating with thousands of customer reviews.

VanTrojen believes that success can be achieved by all if you are willing to put in the work. He created Geneva with the desire to offer a platform for originators and operations alike to be recognized for their worth and be compensated accordingly. Seeing and experiencing the greed that can often overtake large corporations, he channels all his energy in supporting the hardworking folks that believed in what he is doing here at Geneva. VanTrojen is impassioned by changing lives and has the opportunity to do so through the employment offering at Geneva and the financial services they provide.

An avid pilot and adventurer, Aaron spends his off time traveling with Telle VanTrojen, his wife and COO of Geneva, visiting and enjoying the world. Their travels take them on both personal jaunts and visits to branches and recruits as the vision and company alike continue to grow at a rapid pace.